With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
Digital magazine publishing success requires a broad footprint that audience members are aware of
The number of digital magazine sales continues to increase. Recently, Cosmopolitan became the first Hearst Magazine brand
The demands of digital publishing websites today is much different than five years ago
Do you like the way your website looks? If so, don’t get too attached to it. Your
As digital grows, membership strategies are a focus
Three interesting notions came upon me recently.
The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.
‘Chatting’ With Peers Can Be a Good Thing (like today)
Conversation from last Wednesday’s SIPA Twitter Chat:
What system do you use to host/run your webinars?
For webinars: @BeaconLive and @ReadyTalk thus far
The Adobe Digital Publishing Suite makes the world of digital magazine publishing a bit easier for publishers.
Adobe DPS seamlessly integrates with other popular Adobe products, like InDesign CS5.5.
Email marketers are paying more attention to the communicational factor of email newsletters.
Doing so puts a focus not only on the content being presented, but on how specifically the
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It
Being proactive about email errors can help you avoid major issues
After being active in the online community for years, it still amazes me how powerful email can be.
Two recent
A Look Back at Some SIPAlert Daily Highlights
Here are some best-of SIPAlert Daily moments from the year:
1. A quote from Steve Jobs: Innovation distinguishes between a leader and a follower.
Let's start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.
Facebook accounts for 52.1% percent of all sharing on the web.
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Building a Consistent Presence for Your Audience
Consistency. It’s not the first word you think of when trying to list a company's reasons for success in the specialized information industry. But
This segment of our Digital Native Survey features questions that publishers have been wondering ever since multiple subscription platforms have become popular.
In this clip from the Digital Native Survey, you
Our Digital Native Survey highlights the important information that affects the habits of publishers and online business owners.
Have you ever wondered if your media brand is set up to
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure.
In doing so, your magazine content can remain the center of your online activity, while
You might not have noticed the new YouTube roll-out last week, but a few big things happened that benefit professional users everywhere. GigaOM calls it, "one of [YouTube's] most ambitious
Discover the membership website content model that fits your content best
In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine
While the magazine industry struggles to reinvent magazines, magazine consumers are snapping up digital magazine replica editions like hotcakes at a 24/7 IHOP
This reporter has it on good authority that
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Asking the Right Questions and Getting Key Answers
“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference
Online publishers are hoping that Newsstand will help the digital publishing environment evolve even more
Apple’s new operating system iOS 5 is going to be released later this month.
With iOS 5
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
Verifying Email Addresses and Protecting PDFs You Send
Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
An informative interview with Susan Laden, publisher at Biblical Archaeology Society
The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live.
Lindsay Konzak, Editor, Modern Distribution Management/Gale Media
SIPA: What was your first job out of college and how did you get into this business?
LINDSAY: I joined the Peace Corps. I taught
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about
Will this new subscription model benefit publishers?
Apple has announced that it will release ‘Newsstand’ in the fall of 2011. This launch, which will coincide with the launch of iOS 5.0,
Growing your digital media strategy to match the future needs of your customers
In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of
5 methods for measuring content engagement that you may be missing
Measuring content engagement can lead to great things.
First, it can help you determine what types of content your audience finds
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Apple Eases Back on In-App Subscriptions
SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media
New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
Bryan Welch answers pressing questions facing online publishers in 2011
I recently had the opportunity to speak with my friend, and colleague, Bryan Welch.
Bryan is the publisher and editorial director of
