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Tag: tablet ads

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

Digital Magazine Advertising Could Be a Goldmine for You

Don’t overlook this powerful revenue stream

When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace declining print ad pages, they’re “trading print dollars for digital dimes.”

Worse, they say, they now have to trade those digital dimes for mobile pennies.

Certainly print

How Do Tablets Fit Into Digital Publishing?

There is still a debate going on about whether tablets should be considered mobile devices or not, and Ad Week is sharing some of the opinions that are thrown around.

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.

Tablet Ads Peform as Well as Print Ones Do

GfK’s MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at about 80%, also right up there with print.

Condé Nast Advertising Portal Debuts in U.K.

Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.

Big Predictions for Digital Advertisers

If digital advertising goes along with your digital magazine publishing activities, you may want to consider these predictions

With all the technology available within the marketplace, it’s easy to wonder which advertising formats will garner the most attention in years to come. Advertisers and publishers alike want to pay attention to the ad formats that are most desirable, to create engage and generate revenue.

Digital Publishers and Online Marketers Turning to Tablets

Consumer confidence appears high with tablet devices

Tablets play a major part in making a digital revenue stream viable for publishers. Recent statistics have shown that digital publishing apps are one of the main sales destinations for tablet owners.

eBooks also present a relevant digital revenue stream. The market has seen tremendous growth as sales have increased by 300% for the second year. Additional information shows that eBook readers consume more content, including print books, than other consumers.

Why You Should Refine Your Web Video Strategy

These focal points will help you execute the most beneficial web video strategy

I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning that incorporating a web video strategy may have major impacts for your business.

It may seem intimidating, but refining a web video strategy isn’t as hard as it may first appear.

Ads on Tablets More Effective Than Ads on eReaders

A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention

Which device do you think would engagement and attract consumers more with advertisements, tablets or eReaders?

New findings from GfK MRI Starch Advertising Research show that tablets are more successful with their advertising efforts than tablets.