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Tag: tablet penetration

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.

Having apps people want along with well-designed digital magazines that read clearly, stylishly, and effectively with tablet content is a must for any modern media company. Don’t heed the haters – tablet publishing isn’t going anywhere. In fact, its best days may be ahead.

But, to paraphrase LeVar Burton, don’t take our word for it. Digiday has the scoop on a publisher embracing tablet content and seeing results.

Publishing Industry Analysis: Tablets, Smartphones, Email, Ads

Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics, ROI: Publishing industry analysis on these factors and others will determine the direction digital magazines take in the coming years – which themselves will be crucial in the digital media evolution.

Few sites can provide the data that eMarketer does day in and day out, all for free. To start the week, let’s see what they have to say about several areas of interest to publishers.

Worldwide Publishing Offers Attractive Opportunities for Digital Magazines

Worldwide publishing represents a daunting proposition for digital magazines: Audience development and digital advertising is tough enough domestically, and it’s called the World Wide Web for a reason, so why invest resources in opening up international markets already occupied by homegrown media companies? Why hire native speakers or translators to serve up content to readers in Latin America or the Netherlands? Because there’s plenty to go around as device usage continues to climb and advertising demand proliferates. eMarketer delivers the data that makes worldwide publishing a more compelling option for stateside digital magazines. Let’s take a look some of their recent articles.

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.

$3 Billion: Get Yourself a Piece of the Digital Magazine Action

The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they say. Move along. One blogger even cites one of our very own tablet study statistics – that only 26% of tablet users prefer digital to print magazines – as proof that the tablet is merely a flash in the pan.

Week in Review: February 13th, 2012 – February 17th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Tablet Ownership is Exploding – What’s the Penetration in Your Market?

Interweave conducts a Tablet Ownership Survey, leading to a better understanding of their digital audience

Now that we’re clear on the explosive growth of tablets, it’s time for publishers to determine the tablet usage specific to their audience.

Interweave, a major art and craft media company, has done just that. The Tablet Ownership Survey, conducted in October 2011, revealed a very clear picture about how Interweave’s audiences own and interact with digital devices.