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Tag: tablet platforms

How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.

The

The Five Magazine Editions You Should Consider

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you may have to publish up to five different magazine editions of every title in your portfolio, with three of the five being table stakes.

Mequoda has learned from decades of experience that having multiple platform editions is crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age. We’ll tell you all about it at our Digital Magazine Publishing Workshop on Tuesday, Aug. 2 in Boston.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

App Publishers Experiment With Products, Tackle Problems

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose opportunities as well as frustrations for publishers maintaining their places in audience’s hearts. So, how to stay ahead? Talking New Media takes a look at the approaches of legacies and startups in a handful of recent articles.

Jet Mag, Now Digital Only, Releases New App

The 63-year-old print magazine had slipped from weekly to biweekly to quasi-monthly, but will return to a weekly schedule as a digital property for the Johnson Publishing Company, Folio: reports.