New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda
Interactive marketing is expected to experience significant growth between now and 2016
As the Internet evolves, so does interactive marketing.
So what is interactive marketing, and how does it relate to your
These focal points will help you execute the most beneficial web video strategy
I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning
Forrest Research thinks so
In modern times, e-commerce accounts for billions of dollars in revenue.
According to Forrester Research, e-commerce represented 8% of total US retail last year, by accumulating $176 billion
Keeping up-to-date with statistics on e-readers and tablets
Have you been keeping up with the latest in digital publishing?
Some statistics emerge and go unnoticed, although they may provide valuable insights for
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Recent data shows that tablet owners buy more online than smartphone users
Online publishers and retailers need to consider the ways audience members use technology.
For instance, how do you think smartphones
Nielsen data shows promising signs for tablets
Tablet devices are gaining popularity among owners.
Recent data from Nielsen shows that 77% of tablet users are using their tablets to perform actions that
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
Content is getting extended further to develop more revenue opportunities
The Pew Research Center’s Project for Excellence in Journalism recently released its State of the Media Report for 2011.
This report discussed
Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that
Discover ways to make your digital endeavors more profitable
Publishers are always looking for new ways to generate revenue online.
Since the Internet is consistently evolving, new opportunities arise for publishers.
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Subscription websites have become
Specific ad formats addressed with greater detail
The American Society of Magazine Editors (ASME) announced new guidelines to members on January 25th.
These guidelines are in the same vein as existing ones,
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online
Predictions for a booming industry
Mobile was huge in 2010.
The devices themselves became more technologically advanced as they got faster and more powerful. Many companies released “smartphones” to adequately fill the