How does your website look on mobile devices?
This is a question all online businesses need to be honest about. Mobile usage is quickly increasing, and expected to be more popular
Hope for publishers exists in the digital age
Many publishers throughout the magazine and book industries have seen a drop in sales throughout the past few years. However, new data shows
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
The tablet era continues to make waves in content consumption
Since the release of the iPad in 2010, publishers envisioned a new world where they content could live digitally.
There were hopes
Getting the Room Temperature Right for Innovation
The Innovation of Excellence blog led us this week to a presentation titled Re-Thinking Creativity & Innovation (& Play), by Ben Rennie, the director
Hundreds of years from now, 2010 will the demarcation for the beginning of the Jobs Era. It is thus ironic that this icon of our digital future passed way less
New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda
Interactive marketing is expected to experience significant growth between now and 2016
As the Internet evolves, so does interactive marketing.
So what is interactive marketing, and how does it relate to your
Discover how you can make high-quality videos without breaking the bank
One misconception online publishers and content marketers have when it comes to video equipment is the amount of money needed
These focal points will help you execute the most beneficial web video strategy
I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning
A study on consumer response to ads on both tablets and eReaders shows that tablet ads attract more attention
Which device do you think would engagement and attract consumers more with
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all?
Forrest Research thinks so
In modern times, e-commerce accounts for billions of dollars in revenue.
According to Forrester Research, e-commerce represented 8% of total US retail last year, by accumulating $176 billion
Keeping up-to-date with statistics on e-readers and tablets
Have you been keeping up with the latest in digital publishing?
Some statistics emerge and go unnoticed, although they may provide valuable insights for
Growing your digital media strategy to match the future needs of your customers
In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
Recent data shows that tablet owners buy more online than smartphone users
Online publishers and retailers need to consider the ways audience members use technology.
For instance, how do you think smartphones
Nielsen data shows promising signs for tablets
Tablet devices are gaining popularity among owners.
Recent data from Nielsen shows that 77% of tablet users are using their tablets to perform actions that
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher
New findings discuss how often tablets are being used
Almost 70% of tablet owners are spending at least an hour everyday on their tablet device.
This data was reported to AdMob, which
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
The top five results from our survey on creating the perfect digital magazine
Yesterday, at the Mequoda Summit West 2011, we discussed the results from our survey on creating the perfect
Content is getting extended further to develop more revenue opportunities
The Pew Research Center’s Project for Excellence in Journalism recently released its State of the Media Report for 2011.
This report discussed
More people have reported getting news from the web than newspapers
Unprecedented growth has been experienced online.
According to the State of the News Media, a report from the Pew Research Center’s
New insight on why mobile devices, tablets and desktops do not experience the same search queries
The options for engaging with search engines has changed as tablet devices hit the market
iPad 2 Reactions. Smile (if you’re Apple).
It was a big day in cyberland yesterday, of course, with the release of Apple’s iPad 2 and the appearance of chief executive Steve
Online publishers can rejoice, as tablet statistics look promising
Tablets came to the market with a lot of potential, and a lot of expectations.
Fortunately for digital publishers, statistics are showing that
Discover ways to make your digital endeavors more profitable
Publishers are always looking for new ways to generate revenue online.
Since the Internet is consistently evolving, new opportunities arise for publishers.
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable
Learn about the nine most profitable subscription website business models
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Subscription websites have become
Specific ad formats addressed with greater detail
The American Society of Magazine Editors (ASME) announced new guidelines to members on January 25th.
These guidelines are in the same vein as existing ones,
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
New Twitter stats from CES show how mobile is important to the social media company
The Consumer Electronics Show, also known as CES, wrapped up yesterday, January 9th in Las Vegas,
As US tablet sales are projected to hit 70 million in 2011 and 2012, online publishers are paying closer attention to tablet revolution
The launch of the iPad in 2010 was
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
Can the iPad renew an interest in long-form journalism? Some think so
The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive
New evidence that subscription website models are valuable
We’ve discussed it before. Online consumers are willing to pay for content online, especially if it’s premium content.
The days of assuming everything online