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Tag: tablet

The iPad and Web Apps

The “iPadification” of mobile apps

We have been talking about the impact devices like the iPad will have on the online publishing industry since the tablet device was released.

These changes won’t be strictly due to the iPad – other tablet devices, web trends and additional technology will play a part as well.

Ways to Monetize Tablet Apps

The models that have been working for tablets thus far

Since tablet devices are a new breed of technology, not too much is known about them so far.

This includes ways online publishers can utilize apps on the devices to generate more revenue for their company.

Content Marketing with Branded Content

Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation

As the end of 2010 comes nearer, let’s take a look back on how the online publishing industry changed throughout the past year.

One big addition to the industry was the iPad. Released in April 2010, the tablet device created by Apple intrigued an array of content producers and publishers as it sold three million copies within the first 80 days.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

A Forecast on Projected Global Tablet Sales

How many tablets do you think will be sold this year?

Whatever tablets are used for, be it business purposes or the personal consumption of content, the trend is expected to continue for years.

Apple’s iPad is surely a big part of this market and has been an integral part of sales, which are expected to reach 19.5 million units sold worldwide by the end of this year.

Free Podcast: An Introduction to Subscription Websites Released

This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.

(Nationwide)—There are a variety of website archetypes that can be utilized by online publishers to generate revenue.

In some of these website archetypes, the audience pays for the content. The audience members that end up paying for this content may be purchasing specific products, services or subscriptions to content that can be printed out and kept in the physical form.

The New Mequoda Media Pyramid for Publishers

A more encompassing media pyramid adds delivery platforms and requires additional product development.

As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow, it’s clear that the publishing industry is in the throes of another paradigm shift.

The media pyramid enables us to identify, build and manage a Mequoda System. Building a media pyramid is a fundamental strategy for modern publishers.

The iPad’s Impact Thus Far

It’s been 6 months since the iPad was released; has it left a mark yet?

You won’t see everyone walking down the street with an iPad on an afternoon walk. However, there are a lot of impactful changes expected from the device and others of its kind.

If you think about it, six months isn’t really a long enough time frame for a piece of technological hardware to completely change an industry. It would be a bit unreasonable to think that way.

Subscription Websites Can Change Industries

And technology is allowing this to happen

I wrote an article a number of months back discussing the record industry. As I see it, and many would agree, it’s a flawed system ruled by those who aren’t making an attempt to adapt to the changing tides.

I originally wrote the article before the iPad was introduced. And before the use of mobile devices skyrocketed (According to PC Mag, 96% of Americans between the ages of 18 and 19 own a mobile device.)

Subscription Websites and “Content Bundles”

Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you?

If you tune in to the Mequoda Daily often, and I hope you do, you’ve probably noticed that we’ve been discussing subscription websites a lot lately. We have been doing so with good intentions. Frankly, we see the potential and value behind subscription websites to be greater than ever before due to new technological devices and online practices that have received excessive attention.

For instance, there’s the iPad. I won’t elaborate too much on this since it’s been discussed so much everywhere since it came out. However this device has intrigued consumers and has opened them up to the idea of paying for premium content.

The Top 10 Facts About Digital Readers

The revolution is being televised…on digital readers

The Harrison Group and Zinio announced the results of a national consumer survey this week. According to the press release, the survey was designed to “measure the extent to which tablet-based technologies, dedicated eReaders and related smart technologies benefit American consumers and their lifestyle interests.”

The results mentioned in the press release were incredibly telling about the future of digital readers. As a summary I have compiled the top ten facts announced in the survey’s press release.

Apple Gives Publishers the Opportunity to Offer Subscriptions on the iPad

Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together

Pundits covering the iPad have been saying that Apple is not allowing publishers to offer subscriptions directly through the iPad. This however is not completely true. Apple is allowing publishers to bypass the Apple Store and offer subscriptions if they meet certain criteria.

How publications are offering subscriptions through the iPad

For instance, The Wall Street Journal is offering a subscription facilitated through the iPad. This subscription is what we at the Mequoda Group have been calling Universal Subscription Access. In this case of the Wall Street Journal, paying print subscribers are given a digital subscription for already being a subscriber.

Are You Annoying Your Readers?

First impressions are important; use this information to adjust your website strategy

We have all experienced websites that make you cringe. They can do so in a number of ways, but the outcome is typically the same: the user leaves the site as fast as possible.

Is your website sending the wrong signals and scaring away users before they can get a grasp on what it is you provide? If so, you will need to examine your tactics and take a look into some reasons as to why users leave websites and don’t bother to come back.

Podcasts Are Making a Comeback!

Listen to the new media trends: a podcast listener is worth his weight in gold

Listen, let’s be honest. All the buzz about podcasts sort of fizzled over the past year or so. Do people still use them and listen to them? Sure. Does everyone want to be a podcasting expert like they want to me a social media expert? Not so much.

This past weekend, I went to PodCamp Boston 5, a new media conference, and one of the big topics discussed was podcasting. This is not a new topic, podcasts have been around for years and the Podcamp community especially enjoys hyping it up.

Modern Tools for Content Marketing

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010

I catch a case of slight chills when writing this article about modern parameters of content marketing. Why? Because the publishing landscape has changed. We are at the beginning of a new era, one where communications and mass media went digital.

Does Gutenberg’s printing press era end here? Surely print won’t disappear tomorrow, but publishers are already making a shift and adding digital components and editions to their arsenal of content. It’s not surprising; large groups of people are using the Internet and mobile devices to consume the content that interests them. If publishers want to remain relevant to these growing audiences, it’s a must to offer digital products and meet the audiences where they stand within digital landscape.

When Will The New York Times Go Out of “Print”?

The newspaper’s publisher and chairman stated it will happen, the date is to be determined

I read today on Mashable that Arthur Sulzberger Jr., the publisher and chairman of The New York Times, announced recently at a conference that the newspaper will eventually go out of physical print circulation.

There is no set date for this to happen, so who knows specifically when Sulzberger was talking about. It could be in 10 years from now or next year.

Examples of Why the iPad was Created

3 revolutionary apps

Some technological devices are for consuming content, and others are for creating it. It’s safe to say that the iPad was created for those who want to consume content in a portable, media-rich manner.

From audio and visual media to games and web content, the iPad offers a lot to users, especially those who have come to use the Internet has a place to share the knowledge of topics that interest them.

What Industry-Related Conferences Bring to Attendees

The value found at live events is greater than many expect

How do you react when your boss tells you to pack a bag and prepare for an industry-focused conference a plane flight away? Are you overcome with excitement, or do you secretly loathe the instances of travel and the conference atmosphere? Hopefully the first instance is the case, and you eagerly prepare for the journey.

Conferences are a part of many industries yet they all differ so much. I recall the first conference I attended as a member of Mequoda Group, which was the Mequoda Summit in Napa Valley this past spring. I wasn’t quite sure what to expect, but wanted to be prepared for anything.

Tablets Bring a Wind of Change

In addition to a new experience for content users and content producers alike

When I think about new technology, the words “smaller” and “faster” pop into mind. One of the turning points that sticks out in modern times is when the laptop computer became popular. It hasn’t replaced desktop computers, but it did make them less desirable. The laptop was smaller, and thus, didn’t have to remain stationary like desktops. Laptops became ideal for business professionals who travel often.

One of the other big changes in technology was the creation of broadband, high-speed Internet. Dial-up Internet connections quickly became obsolete as the same online tasks could be done in a fraction of the time. This breakthrough also helped the advent of multi-platform and media-rich content, where new devices tablet devices like the iPad can gain an audience.

Is No-Subscription the New Digital Subscription Model?

People Magazine Thinks Not

It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking for a digital version of your publication, why not just increase their monthly subscription and include both versions?

Somewhere along the lines, many publishers saw how well this model worked and split the two subscriptions apart, leaving a digital-only subscription and a print-only subscription. Smart publishers let the combination package remain, but raised rates, forcing subscribers to choose.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Tablet Competition Will Grow

The market will become more competitive, prices will drop and more media-rich content will be available

The invasion of the tablet will not be short lived. In fact, companies are already working on their own response to Apple’s iPad with their own tablet devices.

Best Buy has reported that they are developing a tablet, which will compete with the iPad and be priced lower for the budget minded individuals.

iPad Forecast Goes Up

Two different sources predict iPad sales will be higher than originally thought. Why is this, and what’s it mean for the online publishing industry?

A few weeks ago, Sarah Rotman Epps wrote about Forrester’s original forecast pertaining to the sales of iPads saying, “our initial forecast was conservative, especially in the short term, and we plan to publish an update later this year once we have more supply-side and consumer data.”

Forrester is a reputable company when it comes to objective research. Due to this, it’s interesting to see that they will be giving an updated forecast on iPad sales. Rotman Epps went on to say that the iPad has been acting differently than other consumer devices. There is a lot of demand from customers for this product and two factors she includes are:

Week In Review: August 2nd, 2010 – August 6th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Tablets for Publishers: The iPad’s Flipboard Creates Personal, Digital Newspapers

An app publishers can learn from

Tablets are predicted to be more popular than desktop computers and netbooks by the year 2015. That’s to say that more people will be buying tablets instead of new laptop computers. And after seeing the iPad, one can understand why.

Anyone who has used a tablet thus far can attest to the possibility of being swayed to the direction of an iPad, or possibly one of the competitors when a notable one is released. iPads are smaller and lighter yet still allow for maximum usability by letting users surf the web and view all their favorite multi-media pieces while controlling the device with the touch of their finger, much like its cousin the iPhone.

Content Marketing 2011

The numbers of tablets and digital readers will soar in the coming years

Forrester Research has predicted that there will be 57 million tablets sold by the year 2015, with a large chunk of those being iPads.

A realistic number? Seeing how over 300,000 iPads were sold on its launch day, and over 3 million in the first 80 days of being released, I could believe that within five years Apple and other tablets will hit the predicted number.

Why the Apple iPad Will be a Huge Success

Apple iPad Brings 3rd Generation User Interface to the Masses

Amazon to Pay Authors & Publishers 70 percent… with Conditions

New information released on how to make more royalties from Kindle publishing

Do you see 3G carrier subsidies to help mitigate costs for the Apple Tablet?

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Since the Apple Tablet is so expensive, do you see 3g carrier subsidies to help mitigate costs and promote market saturation?


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Industry analysts are pretty much dead split on this topic. We don’t think Apple is happy with their partnership with AT&T and will be cautious about moving into another partnership with a company that doesn’t

What are the hurdles to publishing on iPhone?

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Let’s talk about iPhone as an e-reader… and the hurdles to publishing there vs other platforms.


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The biggest hurdle is the size of the screen. The second hurdle is how you’re publishing to the device. For instance, if you’re creating your own app, it requires a developer and approval from Apple. Right now, the iPhone is

A Secret About Kindle You Won’t Want To Miss

Last chance to sign up for our Kindle for Publishers webinar

What You Need To Understand About The Digital Book Industry

Why it’s more important than ever to learn about new media trends

Kindle for Publishers

In 90 minutes, you’ll discover the state of the eReader industry and how you can join the pool of innovative publishers who have already starting reaching their customers on this revolutionary platform

Martha Stewart’s Twitter Followers Say: We Love Kindle

“I would start reading mags again”, said one Twitter user, when Martha Stewart asked about distributing magazines on eReaders

What Kindle Users Buy

The Kindle Wireless Reader has forever changed online publishing, for the better?

Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question. The general consensus is this: over 250,000 units sold in 2007, modest estimates of 500,000-750,000 units sold in 2008 and there was a quick sell out the new DX model in 2009. By our calculations, there are at least 1 million Kindles out there. Compare this to the Sony Reader which has sold just over 300,000 devices since the debut of the original Reader in 2006.