With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park
Some of you might be familiar with our favorite publisher, Rose Harper. Of course Rose
Once newspapers and magazines became digital entities, more opportunities were afforded to digital publishers. Content can be created and distributed for different mediums and platforms, including audio content. The Economist
There is a lot that goes into mobile advertising. There are different ad types and different devices to cater to. What works for some audiences may not work for all,
Each medium has its own inherent value, or it wouldn’t be able to exist, right? This is certainly the case in the digital world, where mobile and desktop afford different
There is still a debate going on about whether tablets should be considered mobile devices or not, and Ad Week is sharing some of the opinions that are thrown around.
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls
Walk around in a crowded place for a bit and you’ll see the penetration that mobile devices have had. Smart phones are used all over to inform and entertain. Tablets
Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new best practice
The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.
Now, New York
A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of
Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
Computer and electronics company CDW has launched an Apple Newsstand app for its consumer magazines, Talking New Media reports. Of CDW's four magazines – BizTech, FedTech, StateTech, and EdTech –
American Media Inc. has tabbed agency Amobee to handle all of its mobile advertising. The partnership represents the largest publisher deal for Amobee, which succeeds Kargo as AMI's facilitator for
The Mequoda Pyramid supports the notion that products have a natural hierarchy
Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content
GfK's MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
The 63-year-old print magazine had slipped from weekly to biweekly to quasi-monthly, but will return to a weekly schedule as a digital property for the Johnson Publishing Company, Folio: reports.
For the first time in its history, The New Yorker will feature a single advertiser "buying out" an entire issue. Financial giant HSBC will sponsor this week's magazine, including print,
Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently
Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher's high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Last Tuesday we took a look at the 25 top magazines by digital circulation, according to data released by AAM for the period July-December 2013. That was a fun time,
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
It’s not who you might think
Now that AAM is allowing publishers to report their tablet magazine circulation separately, it’s become possible to track those who are leading the way in
In recent coverage of the Digital Media Europe conference, you can almost picture publishing personnel gathering at the feet of Rebecca Miskin like acolytes on a grassy hill in ancient
Condé Nast launched Lipstick.com through its Glamour brand yesterday, while Hearst is rolling out Beauty Unbound across multiple properties this May, including Good Housekeeping, Harper’s Bazaar, and Town & Country.
It's incredible to think that it's only been 4 years since the iPad tablet platform has been released. It's cliche but for many people they wouldn't know what they'd do
Bayou City wins Best Niche Start-up Award
We couldn’t be prouder of our client, Bayou City, for their recent recognition by Niche Media. We’ve helped with hundreds of launches over past
Today we bring you another installment in our ongoing magazine pricing series, What Big Publishers Are Doing Wrong.
OK, it’s not really a series. But lately we’ve been taking up the
It’s all good until you see that money still lying on the table.
That’s how we think of TIME.com here at Mequoda. Last week it unveiled its new website design,
Popular Mechanics is getting a new publisher to help it integrate print, digital, and tablet versions. minOnline reports that Cameron Connors has been named as the new publisher of Popular
March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience
For those of us who spent our teen years in the 90's, SPIN was somewhat of a magazine staple for anyone even remotely interested in music and pop culture. In
