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Tag: targeted website traffic

The Most Common AdWords Mistakes Many Publishers Make

While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there’s a big payoff. If you follow the advice below and correct just one of the following AdWords mistakes, you may find that your response and revenue double or even triples – overnight.

The Importance of Links Stressed by a Major Publisher

The Washington Post is instructing reporters on the importance of link building

How many times have you heard that building links are important?

Reporters at the Washington Post recently received a memo briefing them on the importance of linking content.

9 More Clients

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

The Five Stages of SEO Denial

How to Get Targeted Website Traffic with a Keyword Strategy – and Like It!

Whenever you get together with a group of editors from several different publications, you’ll always find yourself with a mixed bag of professionals who either love or hate search engine optimization.

In general, the editors who love SEO are the ones who have seen the results. These editors don’t just believe in SEO, but they’re excited about it. I group myself into these kinds of people and often refer to myself as an “SEO junkie”.

Charlie Sheen can have his seven-gram rocks, I’ll have my keyword research.

Dedicated Landing Page Templates

The sole purpose of a dedicated landing page is to get that order.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

To date, the Mequoda research team has identified six unique variations on the dedicated and hybrid landing pages:

Organic Landing Page Templates

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?

After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.

Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight types of organic landing page templates, each with its own unique information architecture designed to pull traffic in and initiate a transaction:

How to Write and SEO a Sales Letter Landing Page

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting

(Nationwide)—The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article page or a topic page, is to choose and include the right keywords, attract targeted website traffic and optimize the page to ensure it gets found within search engines.

In order to decide on relevant keywords to focus on, the Google Keyword Tool should be consulted. It will show the search volume of the specific keywords while giving suggestions of additional related keywords.

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

Why an Article is a Landing Page & Why You Should Care

Identify your landing page templates and discover why articles are your #1 best sellers

Landing page templates aren’t just for taking names and selling products. Those are steps #2 & #3. Some landing pages, like an article landing page, is the introductory first step that convinces them to move on.

There are lots of landing page templates out there. After all, when someone puts in a keyword, you’re hoping they’ll “land” on your site one way or another. If you’re doing it right, every page on your website also either captures an email address or sells a product.

More Free Content: Classic Mequoda Case Studies

These classic case studies are Mequoda best practice examples

Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part of the members only Mequoda Library.

What are they and what can you learn from them?

The Article Landing Page Template

One of the twelve landing page templates found in our 12 Master Landing Page Templates free report

Download our 12 Master Landing Page Templates free report now

As an online publisher, I was happy to see our publishing schedule increase. We are now releasing more content on a daily basis so our audience, new and old, can stay current with information vital to successful online publishing and marketing.

A more frequent publishing schedule also helps in the world of organic search engine marketing. Each article we produce contains keywords so search engines will pick up the content.

To publish articles, we use an article landing page template. The article landing page is required to do two things. First, it must attract targeted website traffic. It does this by including the keywords as mentioned above. Secondly, it must be able to convert visitors into email subscribers, registered users or preferably, buyers.

Week In Review: June 21st, 2010 – June 25th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Learn How to be a Stronger SEO Copywriter with Help from the Google Keyword Tool

Begin experiencing organic growth by utilizing Google’s Keyword Tool in order to find the best keywords to target with your SEO copywriting efforts

SEO, Link Building & PR

2 Ways to Approach Search Engine Optimization, Link Building & PR

Learn What You Need to Correctly Utilize Content Marketing

Last Chance to Sign Up for our Content Marketing 2010 Webinar

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

Making Money As A Content Marketer

7 strategies for content marketers

The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!

Organic Landing Pages: The Article Landing Page

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article landing pages are organic landing pages and contain narrative content, with the objective of being picked up by search engines, capturing the users’ interest and leading them to browse more content.

Why Twitter Matters to Online Publishers

Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver

Using social media marketing to drive targeted website traffic and build your online publishing community

Don’t Forget the End-Goal of Your Link-Building Efforts

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.

We often write about the importance of researching, documenting and managing your keyword universe. It’s a process you must pursue and manage with discipline if you want any chance of getting Google to drive you consistent, targeted website traffic.

However, your keyword universe is only as good as the website architecture that supports it. If your site isn’t built according to and around your keyword phrases, your chances of attracting traffic from the search engines will be limited.

Every Page is a Landing Page

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook.

Upsell Landing Pages

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer.

Sales Letter Landing Pages

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.

Rapid Conversion Landing Pages

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer).

Glossary Landing Pages

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Dedicated Landing Pages

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Directory Landing Pages

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article Landing Pages

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Access Challenge Landing Pages

Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.

Website Business Models that Work

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online

SEO Research & Reporting

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success

Creating Effective Media Websites

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic

Live Coverage: Mequoda Summit Session 5 – SEO Copywriting and Campaign Management

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products

Live Coverage: Mequoda Summit Session 4 – SEO Research and Analytics

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to pages ratio, you can choose your keywords based on your likeliness to show up on page one.

Using Earned Media to Build Email Circulation

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products.

Starting an online relationship with a low-risk transaction

Requesting an email address in exchange for permission to send additional offers

Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a transaction.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are designed primarily to convert traffic, regardless of the source.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are designed primarily to convert traffic, regardless of the source.

8 Landing Page Templates

The newest free report from the Mequoda Group

Looking for a crash course in landing pages? How about for free?

Well you’re in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report is yours.

Landing pages are a vital component to any Internet marketing system. If you’re not optimizing your landing pages, the time to start is now because you are losing conversions.

5 Lists to Audit Internet Marketing Strategies

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal of the review is to find five to ten changes to their current Internet marketing system that will make more money.

Design Landing Pages that Work

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.

The more targeted the landing page, the better the chance of conversion.

Your landing pages are the first place users encounter your website, so choose and design them well.

A Gathering of Minds

Attend SIPA’s June conference and take home practical methods to make your company more profitable.

SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in Washington, DC, and will feature more than 45 sessions and 56 roundtable discussions on the latest online publishing and newsletter information.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

Integrated Online Publishing for 2007

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits

Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.

This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This is true no matter how you monetize the inventory.

Using Internal Print Media Merchandising to Drive Website Traffic

Most Mequoda operators publish a variety of print information products. These books, magazines, newsletters and reports present an ideal opportunity to drive targeted website traffic to a Mequoda Internet Hub.

Seven Google AdWords Mistakes and How to Avoid Them

Google AdWords is the #1 way to test and quickly increase targeted website traffic.

Unlike most other sources used by the Mequoda Internet Marketing System to drive targeted website traffic, Google AdWords can be turned on and off quickly, and when managed properly, produce very predictable results.

Three Integrated Media Strategy Lessons from Consumer Reports

Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world’s largest membership website.John Sateja is a happy guy. The man in charge of information products for what may be the most trusted media brand in America is on a roll.

Using Direct Mail Post Cards to Increase Targeted Website Traffic and Sell Paid Newsletter Subscriptions

While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards can be a very cost-effective way to increase targeted website traffic and sell paid newsletter subscriptions.

How to Get on TV to Increase Targeted Website Traffic

Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the simple steps she took to get on TV and drive targeted website traffic to her niche media website.

Mequoda System: Repeat the Continuous Improvement Cycle

The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose to target.

You must, however, continually evaluate user needs in the context of your competitive marketplace and, of course, validate and fine-tune your media and marketing mix, your organizational structure and your business processes.

Case study: America Cooks

In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for recipes went out via her website (a well-done Mequoda Internet Hub) and a free email newsletter.

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