Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases.
It's not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at
There's a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas,
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a
Forbes' new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of
I bet you have great content.
Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we
Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.
Managing editorial teams in-person
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors
Today we're sharing stories of new hirings, including multiplatform editors. First, we begin with a story from
"Do your job."
Those are the famous words of New England Patriots' coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their
eMarketer scales back its predictions for ad blocking use; Firms battle against ad blockers
Ad blocking has become an important topic to consider for digital publishers, and the conversation has taken
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive
Digiday has reimagined how it operates within its industry, and how its new design can impact audience development efforts
Digiday has recently unveiled its new website, which has been the first
“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.
And it strikes me that trying to succeed in the magazine publishing industry is a lot like
If you're not writing contextual email text ads, your magazine marketing and paid products aren't selling as well as they could be.
Have you ever thrown a birthday party for your
Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing
Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.
We begin by looking at The New York Times, which
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news
We begin our audience development news with a look at the new
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We've already seen lots of changes from digital magazine publishers this year. Today we
As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved
Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some
Facebook's mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search
For the first time, Facebook's mobile ad network has topped Google. MediaPost
There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.
While making small talk, she came to the inevitable
Thanks to fake news, there's a surge of interest in "real news" sites, which could turn the news industry around
We've written a bit about fake news lately. How Google is
Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making
Multiplatform publisher news for keeping up with a changing industry
We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role
Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.
We’re seeing
Choosing good keywords and using them correctly is more than a strategy, it's a lifeline for your investment in content and can keep traffic flowing indefinitely.
When you're in the business
Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on
Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP
It's not every day you get to see the path of magazines in digital. Here's an inside look at how The New Yorker has been evolving.
Poynter recently published a great article
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
It's time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so
It's the age-old question: HTTP vs HTTPS? Until now,
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your
Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.
First,
TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams.
How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups
Google's Bad Ads report shows action taken in 2016 to remove and ban deceptive advertising tactics
Finally, Google has decided to start cracking down on misleading and bad ads that look
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered "You better believe it, pal!" to that question, I have another question for you.
How do you
Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.
Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS
The history books will never look back at 2016 as an uneventful year. We
Multiplatform publisher Forbes settles takeover; CBS eyes Scout Media; IDG sold to Chinese investors
We begin with a look at Forbes, which has been involved in a legal battle with Honk
The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically
