A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that's
Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with
Her vision is to create a tool that will guide women, encourage them, help them balance. To help accomplish her vision, Jessica Hostler de Sanchez formed a partnership with her
America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps
David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they
In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent
Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online
Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four
Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it
Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how
Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36
Interview with Stanley Roberts, a television videographer whose membership website publishes restaurant and lodging reviews.
When we first reported on We8There.com last month, we were in envy of this website and
Bristol, RI - January 26, 2005 - Internet Media Review announced today that they have launched a revised version of their site and hired seven new contributing editors.
Seth Godin, Father of Permission Marketing and Internet Pioneer, Delivers a Dysfunctional Website
Why is it that some of the best, most commonsensical and trusted marketers don't practice what they preach?
ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and
Membership websites benefit by adding social networking
Your discussion forum could be the most valued feature of your membership site. But if many members only lurk around, reading the posts but
Brevity is the soul of wit, according to the Bard. And all the more so online. So, of course, someone created rules for you to follow when writing for the
In this scenario, inspired by Frank Kern, you send up a trial balloon and let your potential subscribers tell you what they want, if anything, from your proposed information product.
Internet publishing, like traditional print publishing, can be risky business. A very high percentage of new publications go under within a year of launching. Here are 12 mistakes that can
Recurring billing has been around almost as long as credit cards. You probably take advantage of some type of recurring billing to make utility, Internet hosting service, cable, or insurance
Bristol, RI - November 17, 2004 - With the holidays fast approaching, IMR's Usability Expert Roxanne O'Connell thought it would be suitable and enjoyable to navigate cooking websites. She was
What should you consider when starting a subscription-driven or membership website?
The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very
Net sales for the entire United States publishing industry are estimated to have increased by 4.6 percent from 2002 to 2003 to a grand total of $23.4 billion, according to
A lot of member sites are set up to accept payments via credit card only. While this is convenient for you, the publisher, you could be losing sales if it
Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.
There's only one problem: the email
For a newspaper with only a third of the circulation of The New York Times, The Atlanta Journal-Constitution does an excellent job of keeping their website easily searchable and user-friendly.
Website design tips - 8 ways to keep visitors around for more than 10 seconds
Most people can look at a website and within seconds come away with an impression of
Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized
With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.
Amazon affiliate Bookreporter.com has won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online. The other top 9 sites
Bristol, RI - September 23, 2004 - With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award
Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI - September 14, 2004 - Marketing & Publishing.
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
Domains, IP addresses, host names, sites, and URLs have always been the source of misconceptions, even among advanced Internet users.
SmartWhois is a great starting point for an online investigation.
What is
The key to success as an online information marketer is feeding a starving crowd.
A starving crowd is any group of people who share an enthusiasm for a topic and are
Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is
We've all experienced online publishers who are guilty of arrogance. When they make too many of these mistakes, they don't last very long in the member website business.
These pithy statements about the psychology of buying and selling did not originate with me. Most were gleaned over the years from my various teachers—from their books, seminars and audiotapes.
In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any
You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.
Or put another way, does sloppiness in spelling diminish the credibility and effectiveness of a subscription site and reflect poorly on the website publisher? My thoughts, and a tool I
Create "print and read" email newsletters
Many subscribers prefer to "print and read," rather than read on screen. But, often, printer-friendly pages appear only marginally better than the original web page.
"Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and
Beware the 302 server redirect, which can either cause search engine traffic to your website to disappear or redirect the traffic you deserve to another website.
Senior citizens are the only minority group that everyone is trying to get into! They generally have some money, so many smart marketers are trying to sell something to them.
Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.
A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how
Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will