If you're an ad publisher and rely solely on that revenue for your company's future, blocking software is a disturbing development indeed. While it's not yet at crisis levels, it's
We're starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry
Repurposing content is a core tenet of the Mequoda Method, but we can't take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital
When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix
Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles
Predicting the publishing future is no mean feat: Most magazines are too busy pivoting in and out of trends to get ahead of the game. But it's our job to
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.
Digital magazine advertising is by no means the only way to generate revenue in publishing – subscription strategy, events, and membership benefits drive performance, as well – but it remains
The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry –
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
The Association of Magazine Media (MPA) released its "Top 10" magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by
Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine
After just a year in existence, Atlantic Media's Defense One will expand on both the business and editorial sides in response to its more than 600,000 unique visitors per month,
Atlantic Media has seen its live events arm account for upward of 20% of its revenue. AtlanticLive started in 2006 and now produces an average of 125 gatherings annually –
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
As Mequoda members know, email newsletters, despite pronouncements about their demise, are still strong performers for publishers, David Carr writes in his New York Times Media Equation column.
ublishers – particularly of the legacy variety – are passing up a big opportunity when they neglect their archives. This is a reality that Mequoda members have grasped for quite
The pioneering auction site is now placing its bid on publishing, The Atlantic reports. In October of 2013, eBay launched a hiring hunt for writers, editors, and curators and started
Digiday surveyed some of the biggest – and most influential – names in the business to get a sense of how magazines are approaching the ethics of sponsored live events.
Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.
As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the
Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.
January 10, 2014 - BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has
Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive
Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, "CEO Mike Perlis announced the news in a memo to employees today saying
America's Test Kitchen (ATK) is now offering access to all three of its subscription websites for 69.99/year. Gigaom reports, "ATK is offering bundled access to all three of its websites,
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
Talking New Media is reporting that TIME finally releases a retina edition of their iPad App. It's the first update to the app in a year. I wonder if we'll
American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set
AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, "The Hearst Corporation is teaming with AwesomenessTV to co-launch
Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, "Topicly provides a visual presentation of the day’s biggest topics.
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
Video and film have become a hot digital publishing trend this summer.
The New York Times is reporting that Time is dipping it’s toe into the documentary film industry. Christine Haughney
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. "In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have
Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just
What do you when your website already publishes every word that appears in your premium print and digital publications for free? Um, well, uh … if you’re The Atlantic, you
Google recently let publishers know that they'll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of
The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and
My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Seminars by banks prove popular, and bilingualism helps us think better
Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday
Accelerated News Cycle Creates New Roles
It seems that every day my lead could be, “Things are just changing so fast.” The latest comes from the Nieman Journalism Lab site at
