When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are
eMarketer has a new report on X + 1's and Research Now's new poll that takes a peek at how misaligned our marketing campaigns can be compared to consumer expectations.
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
Back on April 1 Don wrote a post entitled Saving TIME Magazine: or, the Future of All of Us. Don’s vision of the future, even for faltering weekly news magazines,
For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.
Apparently, despite its stodgy
In my recent escapades of combing through the email calendars of publishers large and small, I’ve discovered a few secrets about the brands I’ve been spying on. The biggest secret
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three
In a recent article over on Magazine.org by Mary Berner, she states that Becky Lang is dead wrong about the future of magazines with a multitude of statistics that say
Anyone who doubts that the iPad is the most important media-related technological innovation in all of human history should re-read those dates. And the exciting thing for those of us
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.
Legendary email newsletter publisher Bill Bonner has
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
Subscription websites have never been more valuable as digital evolves
Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
Let's start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.
Facebook accounts for 52.1% percent of all sharing on the web.
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
Integrating Social Media With Your Editorial
Back at the SIPA UK Conference in the summer—yes, think warm temperatures and lots of daylight—Sona Hathi of Melcrum and Mark Johnson of The Economist
New Program Advances Software-Generated Articles
How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a
Richard Lucas, Chairman, PMR Ltd., Krakow, Poland
What was your first job out of college and how did you get into this business?
I set up a business selling "new students in
Discover new means of content aggregation
A new platform created by Appinions allows online publishers to collect content on specific topics, either from their website or externally on the web.
For instance,
Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group
SIPA: What was your first job out of college and how did you get into this business?
HARGREAVES: I was a Communications/History
[question]
What are the highest price products so far observed on these platforms?
[/question]
[answer]
Books are at the bottom of your paid “media pyramid” and they tend to do the best on ereaders,
Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.
The Kindle Wireless Reader has forever changed online publishing, for the better?
Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question.
Magazine publishers discuss how they're going to save their brands through online publishing
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It's not enough to make
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
It's no secret that we at the Mequoda Group are big fans of the Motley Fools. In our Motley Fool Media Network Case Study, we chronicled the company's admirable history
