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Tag: time reporters

Time Reporters, Writers Ranked by Value to Advertisers

The recent revelation that Time Inc. is ranking its writers based in part on their work’s value to advertisers is causing a stir in publishing. Gawker received a spreadsheet from the Newspaper Guild – which had been provided with it as rationale for layoffs at Sports Illustrated – that includes criteria for Time reporters like “Quality of Writing,” “Impact of Stories/Newsworthiness,” and “Produces content that[‘s] beneficial to advertiser relationship.”

Examining the Forbes Digital Makeover

How many 100-year-olds do you know who are adept at using the Internet? Forbes, a leading business publisher for nearly a century, is a shining case study in digital expansion, according to a recent report from 360 Public Relations. was relaunched in 2010, and the result has been a 104% increase in unique monthly visitors. The site currently boasts 24.6 million.

SIPA Member Profile: Smith Makes a Difference in Mine Safety

Ellen Smith, Owner and Managing Editor, Mine Safety and Health News, Pittsford, N.Y.

What was your first job out of college and how did you get into this business?
Working for Pasha Publications and hired by [former SIPA Hotline editor] Harry Baisden. I was working part-time for James Florio, and working part-time at Marshall’s West End in D.C. as a hostess when he hired me. Florio was getting ready to run for governor of New Jersey, and I had just met my husband so was not interested in working on the campaign (which would have been more than full-time work). I was looking for full-time employment, and while I had one job offer from another Congressman—James Bilbray of Nevada—I did not think I was cut out for Capitol Hill. It was too political. I liked the consensus building of Florio, something terribly lacking in most members of Congress. So, I knew it was time to move on.