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Tag: tinypass

Online Circulation Is Up, but So Is Meredith’s Print Performance

We’re not digital-and-damn-the-torpedoes here at Mequoda, believe it or not. While digital magazines are our focus, we believe there’s room for print in multi-platform publishing; while Mequoda Members approach us to help them transition to a mobile and desktop existence, many retain their print properties and find success in doing so. But what about those rare breeds who go from digital to print? Allrecipes, a Meredith title, is one such example, and they’re flourishing with an increased rate base. Other publishers are focusing on online circulation with recent news from audit houses.

Businessweek Mixes up Infographics and Storytelling

Bloomberg Businessweek has been trying their hand at building loyalty lately through a few different personas (including an insulting shot at millennials). Their newest attempt at storytelling includes Cover Trails. According to Media Bistro, “Cover Trails are the mini-story behind how each week’s cover was made. It features thoughts from Businessweek’s editor-in-chief Josh Tyrangiel and creative director Richard Turley, ideas that were canned, and much more.” Paper trail … cover trail … get it?