Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: trends

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

Another Look at Marriage Between Facebook, Magazines

At IMAG, a big topic was Facebook. Magazines publishing on Facebook, specifically. And, with distrust bubbling to the surface with how the social media giant will use the content they coax from digital publishers, the news we relayed yesterday definitely showed signs of some trouble in paradise.

Today, though, we’re going in a different direction. Digiday recently had a streak of articles on positive trends for Facebook publishers. Let’s have a look at what they found!

The Prices, Offers, and Incentives You Must Test Now

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you have to publish five different magazine editions of every title in your portfolio.

Mequoda has learned from decades of experience that these five are absolutely crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

Online-Only Magazines: News on Audience Development, Mobile, and More

Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing it around can be exhausting.

Ad tech, mobile monetization, audience development, ad blocking and viewability, data and analytics, and other considerations – and, some would say,

Online Video Publishing: Pluses and Minuses for Digital Magazines

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time.

But, like any other opportunity, it must be seized and maximized, not squandered with poor practices and a lack of strategy. Coincidentally, establishing best practices and tactical standards is exactly the sort of thing we do here at Mequoda, so if you have any questions about implementing a system and creating robust but flexible content, give us a call.

But in the meantime, check out MediaPost’s coverage of online video publishing and more. We’ll start there on this Monday!

The Five Magazine Editions You Should Consider

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you may have to publish up to five different magazine editions of every title in your portfolio, with three of the five being table stakes.

Mequoda has learned from decades of experience that having multiple platform editions is crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age. We’ll tell you all about it at our Digital Magazine Publishing Workshop on Tuesday, Aug. 2 in Boston.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

Online Advertising Trends: Ad Blocking Dominating Discussion

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say “trend” – are understandably at the forefront of publishing executives’ minds.

Ad blocking is cutting into digital advertising revenue, and with deployment rising among millennial media, it might be

With Ad Blocking, Publishers Divided on Response

Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they’re not necessarily in accordance with what the solution is. Good cop, bad cop? Hard ask, soft ask? How to block ad blockers?

MediaPost.com reports on this, as well as other industry trends recently. Let’s start the week with them!

Publishing Economics: Facebook, European Expansion, Ad Blocking

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what the Mequoda Method is built on.

Still, it’s worth it to monitor the trends priming the pump of publishing economics, and Digiday certainly has us covered in that department this week. Let’s take a look at a few of their latest articles!

Online Media Industry News: Mobile, Advertising, Data

While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!

The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile video and audience data, while definitely serving their purpose, can sidetrack magazines.

TheMediaBriefing.com does a nice job of covering these realities and other online media industry news with some recent articles. Let’s take a look!

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.

Having apps people want along with well-designed digital magazines that read clearly, stylishly, and effectively with tablet content is a must for any modern media company. Don’t heed the haters – tablet publishing isn’t going anywhere. In fact, its best days may be ahead.

But, to paraphrase LeVar Burton, don’t take our word for it. Digiday has the scoop on a publisher embracing tablet content and seeing results.

Programmatic Native Push From Hearst Heralds New Age of Advertising

Lots of news on the ad tech side of the industry, which really shouldn’t come as news, given all of the advancements happening on what seems like a weekly basis from publishers, vendors, and search & social giants. For instance, if you thought marketers and publishers would leave programmatic and native ads in their separate camps and call it a day, you were mistaken. Meet the programmatic native model, currently being showcased by Hearst!

Also in the works: Ad blocking solutions, including a summit from the IAB and more from Google in the effort to solidify their hold on digital advertising. MediaPost has it all handled to start the week. Let’s get to it!

Online Magazine Content Considerations: Saturation, Data, Editions

Times, Adobe, others making online magazine content news
Online magazine content doesn’t end with an article being posted online. Rather, that’s where it begins.

There are innumerable ways of repurposing content, and indeed, repurposing content in an age where massive amounts of content come pretty cheap is crucial in attracting, capturing, engaging, and monetizing readers.

Emails, white papers,

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.

On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.

You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you.

Latest Media News: Millennials, Time Inc. Digital, Native Ads, AOL

Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest media: print.

But we’ve also got more from the world of native advertising news, publisher video, and branded content agency doings.

MediaPost is on it as always, starting

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

Digital Publishing Tools: Data, Video, Social, Subscriptions

Recent news from the Guardian, Economist, and DMS 2016 show the evolution of important digital publishing tools
Developing digital publishing tools and assembling a formidable tool box that can handle “everyday tasks” like producing multiplatform content as well as a rapidly changing business is the major challenge facing magazines today. It can’t be accomplished with just

Online Magazine Ads: News From Google, Apple, Trinity Mirror, and More

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they’re still a key component of any media operation.

The caveat? Generating enough revenue and keeping enough digital advertisers happy has gotten harder and harder as the media landscape has become more fractured and viewability has become more elusive. Or perhaps demands for better measurement have intensified.

Multiplatform advertising is doable, and it’s something Mequoda Members do well. And while we all deal with issues – whether it be struggling to decide on Facebook Instant Articles viability or the fear of getting swallowed up by Google; how to handle native well and how to battle ad blocking – the future is bright when it comes to online magazine ads.

Online Publishing Platform News: Facebook, Apple, and More

Pick your favorite online publishing platform, and there’s probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to emerge as a major consideration for digital publishers looking to add on to revenue streams, as elusive as that perfect online publishing platform is. Is

Magazine Strategy: Email, Marketing, Metrics, Monetization

Checking in on the magazine strategy fueling digital publishers’ latest efforts
There are core tenets to magazine strategy, but it’s also mutable, malleable, and always evolving. We make it our business to not only develop our own best practices, but also to monitor the trends taking shape in the digital publishing business and pass them on

Breaking News: Publishing Magazines Is a Profitable Model!

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.

It’s our lifeblood.

When we set out more than a decade ago to construct the most profitable approach for publishing magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine states, and the market we watched take shape during our combined 130 years’ worth of experience.

Digital Magazine Market News: Website Traffic Statistics, Bauer Xcel, Conde

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes’ focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish strong online presences.

But we’re in the trenches, working shoulder to shoulder with publishing executives: Many trends we can anticipate; others we experience in real time.

Magazine Circulation Numbers: Niche Publishers, AAM, and More

Magazine circulation numbers are by definition always changing, but we’re at a crucial juncture when it comes to these stats.

For instance, it’s hard to believe, but the Alliance for Audited Media is just now establishing standards for magazine apps, because they’re helping publishers with audience development. And elsewhere, recent numbers give us a good idea of which niche magazines are succeeding, and which aren’t.

Magazine Industry Trends: Audience, Digital Ads, Paywalls for Online Content

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT
So much news about magazine industry trends during the past month, in large part because of the MPA’s annual gathering in New York City. This news centers on audience development, digital advertising, and monetization strategies that funnel

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

Digital Media Publisher News: Branded Content Agency, Digital Newsstands, and More

Are you a digital media publisher keeping tabs on the competition, looking for success stories, cautionary tales, and cutting-edge intel? Well, you’ve come to the right place, because that’s what we try to provide with our free advice and digital publishing trends every week.

The Best SEO Software for Niche Publishers

Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly.

The Benefits of Video Advertising: Buying and Selling Pre-Roll and/or Custom Content

The benefits of video advertising increase as trends are discovered, users are targeted, and call-to-action buttons are put into use.
Although consumers don’t generally love the 10-15 seconds of advertising they encounter when discovering new YouTube videos, or videos they find on publisher’s websites — they do, in fact, wait through them, at least to the

You’re Not Multi-Platform Marketing Successfully without Multi-Platform Publishing

Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I’ve personally worked with hundreds of media brands who have gone on to build multi-platform marketing and publishing systems. Many of them started with a single title and had revenues of just a

Niche Advertising News and Strategy for Publishers

Welcome to a special all-niche edition of our daily news post, wherein we’ll drill down on the topic of niche advertising, a crucial component of any magazine business model for enthusiast publishers.

Digital Media Trends: Ad Blocking and Viewability Even Bigger in 2016

If it’s 2016, and we’re writing about digital media trends, you know it must at least touch on the topic of ad blocking and/or native content. Today it’s mostly the former, along with a little viewability sprinkled in for good measure.

With all of the coverage on ad blocking — Digiday rightly points out that the hype is starting to outweigh the issue’s actual impact — are we getting any closer to the heart of the problem? And, more to the point, reaching a solution that satisfies readers, publishers, and advertisers alike?

The answer is … maybe, and it’s one that involves something Mequoda Members already practice on a daily basis …

3 Subscription Website Publishing Predictions for 2016

Consumers will respond to memberships over subscriptions and publishers will thrive with more integrated publishing systems
The one thing you can count on as a magazine publisher is that there will always be subscribers. Except that in 2016, they’d prefer you stop calling them that, because they’d prefer to be members who subscribe to your magazine.

Examining the MMA’s Mobile Native Ads Guidance Report

We’re not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the industry something about the direction digital advertising revenue is moving in! Today, it’s mobile native ads, specifically.

After Monday’s post on the Federal Trade Commission’s new native policies, today we’re taking a look at the Mobile Marketing Association’s guidance report on mobile native ads, via MediaPost, which also has articles on the NYT’s and WaPo’s branded content adventures and more.

How Modern Publishers Are Making Money — and How They’ll Make More in 2016

We’ve rolled out our year-end retrospectives and looks ahead, which we believe provide a blueprint for modern publishers looking to improve on audience development and conversion via sound but also experimental multiplatform strategy.

But we also like taking a look around to see what other industry observers are saying about the state of digital magazines, especially industry observers with a strong track record.

Publishing Executive is the leader of the pack in that department. Let’s see what they gathered up from their 2015 articles as well as what they’re predicting for 2016.

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Digital Media Ads: Cross-Device Targeting, 2016 Predictions, Ad Blocking

Digital media ads are only one part of a multiplatform strategy amid subscriptions, events, white papers, and other products, of course, but they sure can serve as an important 0ne, depending on your magazine business model.

For all but the biggest, most established publishers (and even sometimes they themselves) generating Internet advertising revenue can be tricky and erratic. While the ad dollars are there, wringing them out with the right online content management and audience development is the key.

Coming Soon to Digital Advertising Metrics: RFT

The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in the industry. The money is there, but so are the targeting challenges shaky digital advertising metrics.

What’s more, when publishers do establish good relations with marketers, or when programmatic ads are maximized, ad blockers live up to their name and cost both parties.

But the future is bright for digital advertising revenue opportunities and efficacy, especially with companies like Telmar trying to perfect measurement.

Regional Magazine Metro Parent Goes Multiplatform with Mequoda System Launch

Another new Mequoda multiplatform publishing system is born
Everyone loves to brag about their children, and at Mequoda we feel the same way about our clients. One of our most successful recent system launches was Metro Parent, a southeast Michigan-based online parenting community offering expert advice, stories on parenting trends and issues, and innumerable resources.

Metro Parent

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;

Native Advertising Trends: AskMen’s Events and News UK’s Time Spent

Does it seem like there’s been more news about native advertising trends lately? Well, that’s because there has been. Sponsored content has skyrocketed in popularity, and the execution of these ads has gotten stronger and stronger. What’s more, publishers and marketers prefer them because they’re less disruptive to reader experience, which is a big part of why ad blocking programs aren’t nearly as successful deterring them as they are with traditional banners and other types of ads.

Online Magazine Advertising News: Mobile, Branded, Programmatic

Online magazine advertising is growing exponentially, especially on mobile, but there’s much to be sorted out before it can truly serve as a cornerstone revenue generator for all digital publishers. Ad blocking programs, ad viewability issues, and cross-device targeting pose problems for many publishers.

On the flip side, even all of the options and advertising methods available to digital magazines can be daunting. We can help with that by providing case studies and best practices.

And AdExchanger can help by filling us in on industry news and trends. Let’s take a look at what they have this week!

Subscription Publishing News: New York Times, Mobile Apps, and Ed Tech

Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have rapidly wavered in favor, as publications like the Sun have scrapped theirs altogether. Freemiums and premiums rule the day, as do membership systems and tiered bundles, all of which can fit into the Mequoda Method and boost conversions.

Staying on top these trends is crucial to success, so what better place to consult than Subscription Insider to get the scoop? Let’s close out the week by taking a look at some of their recent articles.

Internet Advertising Revenue Drives Local Ad Boom

Internet advertising revenue isn’t all the way there quite yet as the sole source of profit for the majority of publishers, but it continues to grow at a rate that makes it more and more attractive to digital magazines, on both the local and national level. As publishers get closer to cracking the code on mobile advertising trends and perfect the art of sponsored content – not to mention they’re able to fully realize the benefits of online advertising as part of a multiplatform strategy.

MediaPost covers the growth of Internet advertising revenue from all angles – let’s take a look at what they have for us this week.

Top Digital Publishers’ Hottest Hire: Platform Relationship Managers

The top digital publishers have risen – and stay – there because they’re willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out ahead of the pack with new practices. This includes everything from hiring trends to social strategy, mobile video trends to ecommerce website design.

To start off this week, let’s take a look at Digiday’s coverage in those four areas and then some.

Publishing Executives on the Move: Meredith, Condé, Gawker

October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to take a peek at the comings and goings of publishing executives and share what we find with you, especially when hiring trends reflect the direction