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Tag: Twitter Advertisers

Twitter Advertisers Beta Test Click-To-Call Button

Twitter Advertisers have recently been beta testing a new direct response ad unit in their Twitter Ads. It’s a “Click To Call” button that allows mobile users to respond to a Twitter Ad by calling an advertiser directly.

Twitter’s New Ad Format

Coming “very shortly” to a social media strategy near you…

A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today at the IAB Mixx Conference in Manhattan. This information was released by Mashable in a recent article.

Promoted Accounts will allow companies to be prominently featured through Twitter’s recently launched “Who to Follow” feature. The brands participating in this advertising format will be clearly designed as Twitter advertisers.