Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
Lexicon Proves That Naming Is a Bit Scientific
In the category of there-is-a-business-for-everything, Lexicon stands tall. Founded in 1982 by David Placek, they are a firm devoted to inventing names for
Being subscriber-centric puts a focus on your level of direct interaction
What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can
Tips for Your Twitter World
Today’s SIPA Twitter Chat at noon EST will focus on renewals. These weekly Chats have produced some excellent dialogue on various topics—mobile, e-learning—so we encourage you
Even with recent frustrations, Google is still the search partner content publishers turn to. Its search engine is the most comprehensive, and we like to think that its actions are
Take social media users and turn them into your biggest source of online traffic and audience development
Social media traffic is the easiest source of traffic there is—once you have a
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
Research into the investing market shows how major financial institutions are creating direct relationships with website visitors
While compiling the Mequoda 500 study – a detailed look at the content models
How easy have you made it for audience members to share your content?
In all markets we’ve seen, social interaction and engagement has been a desired channel for content publishers and
Email and social media are two popular Internet activities – are you marrying these two behaviors together?
Depending on your audience and the type of online business you operate, you likely
This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or
Deaf Ears Put Google+ at Back of Line
I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me
What Google+ will and won't do for online publishers
It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs
If your best friend suddenly got a facelift and became a Buddhist monk, you'd still love him right? He wouldn't quite look the same, and he might act differently, but
Value of Marketing Conference Reflected in Speakers
Today is the early-bird deadline for registration for SIPA's 28th Annual Marketing Conference in Miami Beach, Dec. 7-9. The way I like to give
The Finer Points of Creating a Video
An interesting theme recently on the SIPA Marketing Listserv focused on turning PowerPoint presentations into Web videos. The idea is to add varied animation/visual
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web
David Ogilvy said, ''If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who
Modeling your website modeled after successful content producers in your market
If your website is getting created, or you’re working on a redesign, what parameters will it follow?
In order to
Issues and Answers from Our 'Mobile' Webinar
Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World –
Ten steps to turning editors into digital brand evangelists
There's no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm
Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md.
What was your first job out of college and how did you get into this business?
Assistant to director of research and communications, Local
Some niche media publishers are charging up to $150 per M for Tweets
While I know many writers, editors and publishers who use their Tweets to promote their own blogs, books,
Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.
This plug-in works by displaying a series of customizable social media
Twitter has become a micropublishing site of great value to niche publishers. It’s best used for building relationships, facilitating conversations and finding people interested in your topics.
Many online business
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Say goodbye to selfish social media marketing and say hello to its free-loving hippie cousin
When marketers hopped tracks from the outbound to inbound marketing trains, many seem to have forgotten
The largest publisher Twitter accounts today are the ones who didn’t wait for someone to give them the “go ahead”—they just dove into it. The New York Times boasts the
Accelerated News Cycle Creates New Roles
It seems that every day my lead could be, “Things are just changing so fast.” The latest comes from the Nieman Journalism Lab site at
Eloquent Defense Saves Parliamentary Tweets
(SIPA's Twitter Chat set for tomorrow! See instructions below.)
Wow, Twitter certainly reaches wide and far. Silicon.com reported yesterday that MPs (Members of Parliament) voted against a
SIPA’s First-Ever Twitter Chat Set for Wednesday
On July 6, 2011, the nation’s first White House Twitter Town Hall took place. After an introduction by Twitter creator Jack Dorsey, President Obama
Should your digital magazine be free, paid or something in between?
Peter Sprague is a disruptive guy. About five years ago, Peter decided the world needed a new guitar magazine. Peter
Different Phrases for Different Places
From yesterday morning’s Marketplace on National Public Radio:
[Host] Jeremy Hobson:
I don't have OnStar in my car, but I do have a cell phone in my pocket,
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value
The Importance of Marketing on All Fronts
I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA
According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark
Sean Oberle, Publisher, Oberle Communications, Bethesda, Md.
SIPA: What was your first job out of college and how did you get into this business?
SEAN: I worked at a non-profit in the
What does this acquisition mean for content publishers?
Zagat Survey was a first of its kind.
In 1979, Tim and Nina Zagat established the company to provide a collection of ratings of
The beauty of scheduling tweets and the love for more focused community building
One thing that the Twitter community has done so well over time is turn a simple 140 character
Could Next ‘Twitter’ Come Out of Fall Roundtable?
What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could
More retail marketers are directing audience members to their social networks
Do you incorporate the “forward-to-a-friend” option in your email newsletters?
If so, how has it worked for you? Do you track
Guest blogging as a method for expanding your editorial reach
Hear me out, hear me out.
I know that daily publishing schedules already have you quivering in your sleep and on your
Do you know how long your links live on social networks?
A recent article on the bitly blog asks, “How long is a link “alive” before people stop caring?”
It’s a very
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and