Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49%
The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
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We are in the process of converting our blog from iProduction to Wordpress. In iProduction, we had the option of entering a meta title, meta description and meta keywords for
Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping
Social Networking = Good Karma, 10 Ways to Pay It Forward. All the buzz these days is about social networking sites like Twitter, Facebook, or LinkedIn. We were
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent,
New features from Compete.com to help you scope out your competitors and add expand your online vocabulary.
Compete.com is one of our staple tools for conducting market research and reporting key
You know the drill: put on your link-building hat and drive website traffic! But why?
Everyone's telling you to increase audience development by getting on social networks, PR sites and blogs
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,
What it means to be content-driven, Google-friendly, email-centric and profit-minded.
What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better
How to tell if Twitter really does drive traffic, and if it does, how so?
If you dug a little into the Google Analytics of our site, you’d see that Twitter
Online Editor & Publisher Job Description 2009 - Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time
Teleseminars are a very inexpensive way to gather a group of people, regardless of their location. They’re a great way to promote products, services and educate people about any given
Discover social media marketing tips for doing business and building website traffic with Twitter—that you can start using today—when you download Twitter Advice For (and From) Content Marketers for FREE
A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas
We love the wrap-up sessions at the end of SiPA
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
Avoid foolish marketing and bad PR
Today's post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists
