Twitter is a popular micro-publishing website that allows users to communicate with 140 characters. Many online publishers recognize Twitter as a top-five source for referral traffic. Hashtags are a popular way to create dialogues on specific topics.
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It's designed to take all things digital, and put them in
Obvious email newsletter layout elements that publishers often forget to style
The reason you create white papers and special reports is to build a large and thriving email list. Since you're
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How
It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link
The words "spring cleaning" draw up images of folded laundry, clean windows and dust-free shelves. But what about "profile cleaning?" Think about all the social networks you're on, but aren't
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
A look at the correlation between social sharing and links provides welcomed results
The relationship between SEO and social media is evolving. We can see this in changes Google has made
Five social media tools to increase interactivity to receive more links
More social engagement has reportedly led to more links. This makes sense because when social interaction takes place through sharing
Last week I talked about maximizing the elements you have control of on Twitter. By combining the elements copy formulas, scheduling, hashtags and @s, you can grow an entire
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you're heavy into
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout
Posting on Facebook feels like traveling to the Emerald City to visit the Great Oz. You post a blockbuster article, or a hilarious behind-the-scenes photo but yet it's some man
Here are a few ways to make your Twitter strategy more comprehensive
Although you may have a Twitter strategy already in place, does it get you the retweets you expect? If
Do your audience development tools help produce a more effective workload?
If social media has become a significant part of your audience development efforts, here are three tools that can help
Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience
Digital publishers can use the popularity of social media in a profound way. With the right
Social media engineering is more than the art of scheduling tweets, navigating Pinterest and getting more Facebook clicks. Actually, it's the roadmap to those strategies that make us informed engineers.
Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a
Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?
The presence of social media is all around us. Even when people aren’t actively engaging
Today we are focusing on multiple blog posts from CMS Wire relating to website analytics. CMS Wire is a great site that focuses on website analytics news and is the
Today we're focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content
A new study, Strategies for Effective Tweeting: A Statistical Review, from Buddy Media (recently acquired by Salesforce) says that publishers get 29% more engagement from their followers when they tweet
Twitter’s design fits well in a quick moving Internet landscape. The 140 characters or less can grab attention easily, and drive traffic to a defined landing page. What some advertisers
If you’ve been using Twitter for an extended period of time, you’ve probably developed a strategy that works for you.
Is your Twitter strategy working for you, or do you expect
There’s something interesting going on online. As long-form journalism finds a place and an audience digitally, there appears to be strong interest in succinct writing as well.
Take a look at
Similar to email, the words used in your social media communications need to resonate with your audience members. If they are too gimmicky, or filled with sales rhetoric, you may
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will
Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.
Legendary email newsletter publisher Bill Bonner has
News on Twitter and Facebook show potential for advertising, traffic driving
I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue
The Digital Publishing Bootcamp emphasizes the creation and distribution of great content
Social media is one way publishers can assure their content gets in front of more interested parties. However, since
Retaining online audiences requires an emotional touch
Even as a digital native, I occasionally find it difficult to comply with the digital landscape. In the pursuit of engaging content, it’s possible
With the recent Google Penguin update it can be very confusing deciding which SEO techniques to utilize. Here are a few articles that might help dispel the confusion.
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
The inherent value of email newsletters can be seen in Twitter’s recent actions. As combining social media and email has become a valuable content strategy, Twitter is launching a new
Writing a great tweet is like writing a great email headline. You have 140 characters to get someone to read your headline and click the link you've provided. Using a
Two ways to increase your SEO power away from your website
SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using
We discussed the significance social signals have in SEO before, but much of what we’ve shared involves the engagement that comes with these social activities. Now there is more evidence
It's the "social" in social media that makes it so effective. Consider how the always sassy and witty @ColonelTribune has built a following of more than 807k followers as compared
Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source
Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements,
