Tag: twitter

A couple of social media tools that will help your audience development activities on Twitter How are you developing audiences with your social media activities? I know some online editors and  

As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as  

Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face As a consultant, author, and  

Google Currents can help digital publishers distribute content and build their email marketing lists Mobile email and mobile website design have become topics of interest to digital publishers since the popularity  

These methods will help you add more registered members to your email lists  

Content marketing tips to build a bigger audience Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at  

An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including  

The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors. CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are  

For success, digital publishers rely on driving website traffic. During the Digital Publishing Bootcamp, you will learn dozens of ways to drive traffic, including SEO, link building and social media  

Audience development with the help of a few specific words Appealing to the emotional state of your audience members was discussed in a recent article. It is this type of communication  

Three changes the digital publishing industry must recognize We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first  

Making new technology part of your everyday Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is  

The lifecycle email triangle is utilized by these three brands to entice further engagement Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more  

Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be  

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic YouTube clearly doesn’t want its users bouncing from the site and going to the  

Catch up on the Mequoda Daily’s blog posts for this past week  

A look at digital publishing changes and a glimpse into the future This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these  

Longer subject lines may be the way to go…on It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx,  

Your survey answers will guide our content decisions I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and  

Google makes more changes than most publishers realize. If one of the algorithm changes impacts a website, publishers are apt to realize. It’s still important to keep an eye out  

A reverse paywall would reward your most loyal readers John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like  

As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly  

Rodney emphasizes user-created content at SIPA Munich More than 100 attendees from 13 countries and 24 companies have gathered yesterday through tomorrow for the SIPA Munich Conference. You can follow  

Hunger Games marketing campaign yields vital lessons “This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential  

Today’s live webinar – Seven Pillars of Digital Publishing Success – features a section on shareability. This pillar dictates the many ways that digital publishers can reach new audience members  

It May Be Time to Get on the eLearning Curve According to the American Society of Training and Development (ASTD) 2011 State of the Industry Report, money spent by organizations on  

Audience development is a main focus of this live event, with dozens of tips and case studies offered Audience development is rampant online, but which strategies are right for your brand?  

With a new optimization penalty looming, who stands to lose search engine traction? Many digital magazine publishers pride themselves in the SEO work they do. Through careful research and targeting, they  

A Refresher Course in Good Marketing Ideas Send email from a person, not a company. Check search traffic when choosing blog titles. Include brief surveys on thank-you pages. These are just  

The Facebook Timeline isn't official until March 30th, but most businesses have early access at this point and are able to design and even publish right away. Last week I  

All industries have best practices for setting up their Facebook page What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?  

How did you get into this field? Mitch [Eisen, the CTO,] and I met on our first jobs after college. Then about 6 or 7 years later in 1999 we were  

Catch up on the Mequoda Daily’s blog posts for this past week  

For some digital publishers, social media is all about impressions If you had to choose between Facebook and Twitter for your digital publication, which would you choose? It’s a tough question because  

People relevant to your niche are who you should be following If you were asked to find 10 people you know on Twitter, find 10 companies you admire, find 10 competitors,  

Watching your follower count doesn’t have to be painful. Everyone has good days and bad days on Twitter, particularly when it comes to follower numbers. Some days the number will rise,  

At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers' interactions with the social networking tool. The workshop is designed to show how Twitter can be a phenomenal tool  

Songwriting Brothers Show What a ‘Small World’ Can Do One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a  

Following platform expectations to appease audiences George Orwell once wrote, “Good writing is like a windowpane.” Interpret that statement as you will, but for me, it speaks of the protection that words  

eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it's obvious that all  

Working Smarter to Overcome Overload I read a very interesting note in Sunday’s Washington Post about delegating. It said that Steven Spielberg once told an audience that as an amateur filmmaker  

You Can’t Just Rest on Your Good Scents At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for  

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog I almost never meet a publisher who tells me their audience  

Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.  

The future of digital publishing focuses on automation and an array of platforms Email is only one of the ways to approach effective communication. In fact, a fully integrated, holistic approach to  

George Washington’s LinkedIn Profile  

Apps Give Companies Another Paywall Option Just a month ago, the publisher of Britain's largest-selling regional newspaper, the Express & Star, altered its online payment strategy by “removing its website  

Pinterest is today's most rapidly growing, visually-stimulating, social network and it's build on the concept of these inspiration boards. In fact, if you had to take an inspiration board and  

Catch up on the Mequoda Daily’s blog posts for this past week  

‘Chatting’ With Peers Can Be a Good Thing (like today) Conversation from last Wednesday’s SIPA Twitter Chat: What system do you use to host/run your webinars? For webinars: @BeaconLive and @ReadyTalk thus far