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Tag: Tyler Loechner

Mobile Programmatic for Publishers: The Latest Updates

Mobile programmatic is the next frontier for publishers looking to generate digital ad revenue, and some believe it could finally give digital magazines the opening they need to establish a foothold in this most elusive terrain. MediaPost is on top of this angle and others in some of their recent exemplary industry coverage. Let’s take a look at what they have for us this week.

Programmatic Direct Platform Unveiled by Verve

Mobile ad network Verve has launched a programmatic direct trading platform, MediaPost’s Real-Time Daily reports.

Yahoo Introduces News Digest & Magazines At CES

Yahoo made some big announcements at CES that you might be interested in. David Pouge debuted the new digital magazine Yahoo Tech. Variety’s Marc Graser writes, “His new digital magazine that presents technology stories to general readers in a tile-like format without banner ads. Magazine launched Tuesday as an app. Yahoo Tech is one of many new digital magazines the company is launching to offer up news and articles to its users in a new format.”