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Tag: usa today

Here is a Method that is Helping Newspapers Boost Their Social Media Impact on Twitter

Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

What Kindle Users Buy

The Kindle Wireless Reader has forever changed online publishing, for the better?

Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question. The general consensus is this: over 250,000 units sold in 2007, modest estimates of 500,000-750,000 units sold in 2008 and there was a quick sell out the new DX model in 2009. By our calculations, there are at least 1 million Kindles out there. Compare this to the Sony Reader which has sold just over 300,000 devices since the debut of the original Reader in 2006.

Our Twitter for Publishers Webinar is Tomorrow!

Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!

Twitter for Publishers: Webinar Early-Bird Ends Tomorrow!

Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday

Twitter for Publishers

Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!

To Charge or Not to Charge – Considering a Membership Website?

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five Deadly Membership Website Mistakes you can make.

Top 100 Media Blogs in the US

The top five media blogs in the country remained for March, but one community-centric website is knocking at the door.

The March results of the Mequoda Blog 100 are in, and the top five media blogs in the country are the same as last month, but shuffled. They are, in descending order:

Constantly Updated Content Fuels UV Counts

Celebrity news sites are making gains on the Mequoda Blog 100 with content added several times an hour

The February results are in for the Mequoda Blog 100, our list of the top 100 media blogs in the US. Tech-blog Engadget dropped from the top five, leaving it mostly to entertainment news blogs, and there are ten new additions to the list.

TMZ Tops Mequoda Blog 100

TMZ’s constantly updated celebrity news draws more unique users by a wide margin.

Entertainment news hub TMZ dominated the Mequoda Blog 100 this month, generating more unique visitors during January than the two closest contenders combined.

The Hybrid Website Archetype

Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.

The Future of Special-Interest Media & Internet Marketing Strategy for Publishers

With the Mequoda Summit less than a week away, I’ve been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying thousands of miles to meet and discuss how we will make the transition from old media to new media, from single platform publishing to multi-platform publishing—I thought I’d offer up a new way to look at what we all face.

eHarmony Membership Website Case Study

If what we learned in Psychology 101 is true, the basic motivators of human behavior are simple: humans seek pleasure and avoid pain. You either have something you don’t want (avoidance principle) or you want something you don’t have (pleasure principle).

Psychologists tell us that everybody wants: food, shelter, health, sex, love, money and general well being. Look at every product you see advertised on the Internet or elsewhere. The ultimate reward to losing weight, finding a better job, buying a better home or car, etc., is finding intimacy with the person of your dreams—your soul mate.

PR & Earned Media 101: Getting Reviewed & Mentioned

BHG.com Internet Marketing System Review

Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local newspapers, PR is an effective Internet marketing tactic that works best when the release includes a crystal-clear reason why readers and viewers need to visit your website.

Interview: Dan McCormick of photographytips.com

Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it into a popular membership website for both amateurs and professionals.

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