Discover the membership website content model that fits your content best
In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine
Sonia Simone, CMO and Co-Founder of Copyblogger Media once said, “If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found
Social media is a collaboration of all the tools that the consumers of today use on a regular basis. Blogs are being written and read more often than print media,
This featured WordPress plug-in will help reduce the amount of spam on your website
As the Askimet website asks, “Are you tired of comment spam?” If you are, and you run
Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank
It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.
Stuart Hochwert, CEO of
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
Discover what magazines with the most likes on Facebook are doing
What does your Facebook strategy entail? Is it working for your organization?
Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written
Check out these email marketing vendors who have a knack for publishing great case studies and informative research
At Mequoda Daily, we blog a whole lot about email marketing. We talk
Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
Discover content tendencies found in our top performing article posts
Do you know what your top performing articles are?
If not, and you have an analytics program, you can easily figure out
Are you harnessing the power of your audience?
If you were to brainstorm all the words that describe a product of yours, do you think your audience members would think of
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties,
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google
Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C.
SIPA: What was your first job out of college and how did you get into this business?
KREHBIEL: In college
A Blog Subscription Website Archetype blends publisher- and user-generated content that is updated frequently (daily, weekly, monthly) and consistently with articles posted by one or more authors and corresponding reader
Apply to become the editor for iNET Interactive’s affiliate marketing community, ABestWeb.com
This contract position offers an exceptional opportunity to become the editor for iNET Interactive’s affiliate marketing community, ABestWeb.com. As
Will the new MySpace help users forget the old MySpace
MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies,
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because
Content producers and content publishers can benefit from a content management system if they realize its importance
Many traditional publishers have taken their print publication's content online. They came to the
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
How are people finding the videos you’re creating for content marketing purposes?
According to Alexa.com, YouTube is the third most popular website on the entire Internet. One can see why it’s
Change-Up of Delivery and Content May Be Just the Pitch to Sell at a Higher Price Point
During a roundtable titled How to Market High-Priced Products at the SIPA 2010 Conference,
GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level
We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test.
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
Whether on ‘Front Porch’ or in Your Own Backyard, Communities Are Rising Up
Micro-communities have received a lot of publicity lately.
Here is Robin Crumby, group managing director of Melcrum Publishing Ltd.,
On the Growing SIPA Listserves
Here’s your quiz for today: Where did we find the following four very interesting discussion fragments?
on pop-ups
I'm particularly fond of the delayed pop-ups lately. They allow
"It's about learning who you can partner with in your space, before your other competitors beat you to it," Don Nicholas notes in this session about conducting an Online Market
Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver
Using social media marketing to drive targeted website traffic and build your online
Web 2.0 Expo Notes: Web 2.0 Supply & Demand Metrics Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about metrics in a Web 2.0 world
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?
As an Internet Marketing Consultant, I seem to
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
Create interweaving websites with specific strategies
When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?
The distinction is very
Now that Web 2.0 has exploded, members of the elite big-media are starting to pick up the pieces and test if they will fit into audience gaps or advertising needs.
As
The top five media blogs in the country remained for March, but one community-centric website is knocking at the door.
The March results of the Mequoda Blog 100 are in, and
How tagging gives you the ability to follow the customer.
Tagging started out as something used internally by companies to help employees find and share files easier. Nowadays, it goes hand
User-generated content means trusting your users as co-developers and co-creators.
I'm here at the Web 2.0 Expo in San Francisco, and I thought the most important thing I should bring back,
User-Generated Content, Online Video and Social Networking Big Focus at the MPA's 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site's success is to know
By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing
