Tag: vanity urls

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

Don’t scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we’ve covered in prior weeks, most web magazines aren’t living up to their potential. We are very close to destroying magazines as a medium by the way our industry is transporting them to the web.

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines

I’ll bet you didn’t know there were so many types of URLs. Vanity URLs, which are short, simple URLs, are used in direct mail and other print promotions. They are meant to be easy to remember and are

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers

Direct mail is a traditional marketing channel for publishers, but it also has a lot of value for audience development. Although the ROI for direct mail will be lower than for some

Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results, even moreso now that it can be done online through digital direct marketing systems.

Save your social media team time and simplify their workflow with these three social media scheduling tools
Publishers practically invented content management systems, but one area we find publishers lacking in, is their social media management.

When we’re all sitting around at the lunch tables at our quarterly Intensive, we talk about our 12x12x12 social media strategy that’s

If you publishing any kind of periodical, then you’re no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.

Resurgent Direct Mail Featured in Thursday’s Webinar

Direct mail may not be all the rage right now, but it’s definitely some of it.

In the U.K., Royal Mail is considering a payment-by-results plan where direct-mail marketers would only get charged for the success they have—new subscriptions, sold books, etc. According to MarketingWeek, “Royal Mail media director Mark Thompson says the offer would be a ‘real statement of intent’ to marketers considering using direct mail for the first time or returning to the channel.” Royal Mail has also launched a new product called Advertising Mail that will mean that some direct mailers will pay less than other people, below the rate of inflation.

Direct Mail Webinar to Show the ‘Personal’ Touch

Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both personalization and relevance is the only way to increase response rates…Those who keep [direct mail] in the mix and ramp up the relevancy will be pleasantly surprised by the results.
—Andy Cutler, chief strategy officer, Mercury121, Nov. 1, 2010, in Direct Marketing News

Catch up on the Mequoda Daily’s blog posts for this past week

February 2009 marks one of the select times where search engines help you index content yourself.

Earlier this month, Google told us “carpe diem on any duplicate content worries” in a blog over at Google Webmaster Central entitled “Specify Your Canonical”.

Before you go Googling “canonical” like I did, it means “reduced to the simplest and most significant form possible without loss of generality”. In this case, a “canonical” page is a page with the most authority, and the one you prefer to show up first in search results.

Vanity URLs should unique, relevant, and support your brand or message.

We know it’s a short week, but this week we’re going to focus on optimizing your URLs. Today, we’re focusing on vanity URLs. If you’re doing any sort of Internet marketing, you are investing in vanity URLs for your: