Resurgent Direct Mail Featured in Thursday’s Webinar
Direct mail may not be all the rage right now, but it’s definitely some of it.
In the U.K., Royal Mail is considering a payment-by-results plan where direct-mail marketers would only get charged for the success they have—new subscriptions, sold books, etc. According to MarketingWeek, “Royal Mail media director Mark Thompson says the offer would be a ‘real statement of intent’ to marketers considering using direct mail for the first time or returning to the channel.” Royal Mail has also launched a new product called Advertising Mail that will mean that some direct mailers will pay less than other people, below the rate of inflation.
Tags: ad, advertising, landing page, media, online publishing, open source software, publishers, sipa, subscriptions, text ad, vanity urls