Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, "The service, Gathr, packages subscriptions to a variety of products and services
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
Non-traditional partnerships have really become a hot digital publishing trend in the last month. These sort of retail-food-publishing partnerships are one of the hottest new digital publishing trends. Oh, and
The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.
Periodical subscription websites may also be called news sites,
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the
How will digital publishers succeed with audience development through mobile devices?
There are a few possibilities for developing revenue streams for digital publishers. Of course, selling digital products and subscriptions are
How presentation is evolving to make life easier for digital magazine consumers
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to
Effective website design is based on efficiency, clarity, and user-friendly elements.
Website design that does not utilize these components will have a hard time generating a robust audience of devote fans.
As the managing editor and lead audience development professional of a digital publication, I’ve come to utilize a variety of audience development tools. Search engine optimization, in particular, has been
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines
Do you know how much attention an active, engaging social media strategy deserves? The numbers suggested by social media specialists may surprise you…
However, the associated time, when assigned by people
Many niche, special-interest publishers have been focusing on customer relationships for years. There’s a passion behind the content shared by publisher and consumer alike. Plus, publishers realized building relationships directly
Does your online business utilize sponsor-driven revenue? Are these relationships presented in your email campaigns?
If you aren’t currently generating revenue from sponsors, consider the possibilities.