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Tag: video ads on mobile

Mobile Viewability Update From MRC: Fully Loaded Ads and Count on Decision

Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe’s audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers: As we’ve said before, when it comes to digital advertising trends, all roads lead to viewability: engagement depends on it; ad blocking programs derail it;

Video Ads on Mobile Set to Double in 2014

An eMarketer study shows that mobile video ads are rising rapidly with no signs of slowing down, MediaPost reports.