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Tag: video landing page

5 Places to Test Video Landing Page Templates

Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced them to sign up. A few years ago I read a study by EyeView that said businesses who tested video on the homepages and landing pages saw a conversion rate increase up to 86%. These results were based on multiple iterations of video and placement, but 86% is no small feat.

5 Tips for Social Email Marketing Campaigns

It’s been stated before that adding social components to email marketing campaigns have led to higher engagement levels. Many publishers are now wondering what exactly constitutes as social email marketing campaigns.

For those wondering, combining social networking with email marketing is about more than including social icons in emails (although that is a good starting point).

The Truth: Why It’s Really Called Email COPYwriting

Copywriter Peter Schaible explains why it’s really called COPYwriting

According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.

However, I learned a trick once from one of my favorite copywriters and a person whom I’ve worked alongside for years Peter A. Schaible. According to Schaible in The 17 Best Email Subject Lines, “all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Maybe that’s why they call it copywriting.”

Week in Review: July 5th, 2011 – July 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Three Favorite Email Subject Lines – What Are Yours?

It’s OK to borrow email marketing subject lines when they’re good

The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us have developed an anti-headline defense and tune out when we sense an email subject line is trying to sell us something.

However, since we are marketers, we have an advantage over the average consumer to be able to identify which subject lines stand out to us amongst the clutter of our own email inboxes.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The One Mistake Publishers Make with Video Landing Pages

The newest landing page template – video landing pages

Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While we’re always doing case studies on other publishers and talking to them about their own videos, I thought it would be nice to get a perspective from someone in the field who produces web video for a living.

My big question to him was this: “What is the one biggest mistake that publishers make with video landing pages?”

How “Early To Rise” Got My Attention with a Video Landing Page

A shocking subject line and email led to a simple, yet effective video landing page

Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great resource for excellent copywriting samples. Really, if you’re a copywriter you should absolutely subscribe to their email newsletter to bask in the brilliance of some of their promotions.

With that said… yesterday I got an email entitled: “The offensive video sent to you”.

Who doesn’t love offensive videos right? So you read the subject line thinking, oh my, they’ve been hacked. Someone send me a dirty video through their account and they’re apologizing.