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Tag: video metrics

Facebook Publisher News: Doomsday Algorithm Not So Damaging After All?

Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.

That’s why some digital publishers – particularly those who had invested the most

Video Metrics: Tracking Views Is Tricky

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts
Views, visits, traffic, clicks, opens, time spent with media … charting response to your content and using that data to court ad buyers and convert subscribers is a challenge. Now, add video metrics to all of that,

Brian Fitzgerald of Evolve Media on Viewability

Ad Week recently interviewed Evolve Media President Brian Fitzgerald about his company’s development of INGage, a product that addresses brands’ concerns about viewability in the wake of the Media Ratings Council’s recent lift of its ban on video metrics.