I Like Crochet may be a glimpse of the future of magazine publishing
It’s a good thing consumers know their own minds, because the magazine industry might have completely failed its
Women's Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native advertising, technology's impact on
How to generate more revenue as a target-interest magazine publisher
Our friend Carl Landau run the Niche Digital Conference. The conference is about generating more online and mobile revenue for niche
Ev Williams' Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package.
In its effort to establish a "Web-friendly, mainstream digital presence," Bloomberg Media is making significant hires and building digital properties at a breakneck pace, Digiday reports.
In what is likely a good example of it, Ad Age recently ran a piece on producing evergreen content, providing tips and a "quick checklist" toward attracting better visitors and
Starting next week, Condé Nast's Golf World will go digital-only and be absorbed into the Golf Digest website, Ad Age reports. The magazine was acquired from The New York Times
Ad Week recently interviewed Evolve Media President Brian Fitzgerald about his company's development of INGage, a product that addresses brands' concerns about viewability in the wake of the Media Ratings
Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan. CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced
Hearst and Revlon will co-produce a 10-episode video series after striking a deal worth a "healthy seven figures," Ad Age reports. The partnership will also include print ads, digital displays,
While parlaying "drive-by" visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize
Hearst's Troy Young "explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking
Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from
The 63-year-old print magazine had slipped from weekly to biweekly to quasi-monthly, but will return to a weekly schedule as a digital property for the Johnson Publishing Company, Folio: reports.
The Media Ratings Council on Monday lifted its viewability advisory on video ads, allowing publishers and buyers to conduct transactions using views as a metric.
Time Inc.'s digital reinvention continues with its new 120 Sports app, which was launched last week.
Talking New Media reports that the app will feature two-minute videos, and that the Chicago-based,
Software and apps for transcribing webinar and interview audio files to text
Audio transcription for your videos is a SEO strategy that is still not implemented enough today. We know that
In a move that is sure to thrill struggling journalists across the world, Gus Wenner, the 23-year-old son of Rolling Stone founder Jan, has been promoted to head of digital
Publishers are more often using digital watermarks to drive mobile engagement, a recent study by Digimarc found. Folio: has reprinted an fascinating infographic designed by Digimarc and based on its
Auto publishers are among the most adept at using audience data to draw advertisers, in part because of the uniqueness of their vertical, Digiday reports.
Sports Illustrated is one of the many Time Inc. brands playing catch-up when it comes to digital, particularly mobile. But today marks the launch of its new interface, which will
Condé Nast continues to up its video production and strengthen its broadcast presence, most recently through a "first-look" deal with Fox, MediaPost reports.
Condé Nast, Wenner Media, and Hearst Magazines lead the pack in participating in Samsung and Adobe's Papergarden, a new digital marketplace set to debut on the Galaxy Tab S at
Time Inc.'s bid to play catch-up in the digital realm will include its first streaming channel on Roku. The MyRecipes channel will feature 250 videos in 12 categories, according to
Digiday reports that Bloomberg is offering advertisers its number-crunching expertise to produce native ads from a platform called the Bloomberg Denizen.
Digiday reports that one-third of Americans are looking for their news online, and last week, it profiled publishers who are doing a better job than The New York Times when
Last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed multiplatform publishing, digital magazines, audience development and subscription website best practices at length. During these sessions,
Harvard's Nieman Journalism Lab recently took a look at three news services' strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and The New Republic offer
Earlier this week, Forbes Chief Product Officer Lewis DVorkin riffed on the publisher's high performance on mobile, with half of its audience coming from smartphone and tablet traffic. DVorkin describes
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
Women's Health Magazine recently shared some of its social media know-how, and considering that it has more than 6 million fans and followers across various platforms and reaches more than
Digital magazine publishing changes from week to week, but last week, at our quarterly Digital Publishing & Marketing Intensive in Boston, we discussed digital magazine publishing opportunities in depth.
Conversant has released a report stating a resounding 59 percent of marketing and agency executives say that cross-device advertising is a priority for them in 2014, a percentage that fell
Evolve announced recently that it will offer Nielsen Online Campaign ratings with the social video ads dotting its roster of enthusiast magazines. The move makes it the first company to
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we've identified.
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
The Wall Street Journal's new digital magazine, Signal, will present videos produced internally and by filmmakers, the publisher announced at NewFronts last week.
Multiplatform publishing focuses on three main types of content: online, offline and live. More specifically, websites, email, magazines, video, books and events.
Our most popular multiplatform publishing articles covered the spectrum
The UK's Association of Online Publishers has released the results for its annual census, and the survey of more than 700 digital publishers reveals just how big big data will
Michela O’Connor Abrams, president & CEO at Dwell Media, is no stranger to innovation. Launched in 2000 as a modernist design publication, Dwell is built on innovation in architecture, including
Companies are breaking down longstanding barriers in order to stay ahead of the digital publishing curve. Digiday's case studies on collaboration include looks at industry trendsetters Condé Nast, Time Inc.,
Mastering video in order to maximize ad revenue is what publishers must do to survive, let alone thrive, in today's digital landscape. But it's easier said than done for many.
