The Interactive Advertising Bureau's Rising Stars ads – which use rich media, video, and other breaking technology in brand-friendly units on both desktop and mobile – are seeing 70% more
Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.
As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the
Alexandra Steigrad writes, "The YouTube channel is an updated take on Allure’s content, which will now include four series, titled “Beauty Basics,” “Cassandra,” “Beauty Evolution” and “Hair Tyrant.” “Beauty Basics”
Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of
It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
If you're trying to make your content shareable, you may want to check out The Media Briefing's new post about BuzzFeed's five rules of creating sharable content. We'll dive into
Field & Stream gets it right the second time
If you’ve read this blog for a while, you know that we’re big fans of Bonnier Corp. for its embrace of digital
UpWorthy has been receiving a lot of attention lately. Fast Company has dubbed them as a "soulful BuzzFeed." Instead of posting links to funny cat videos they are posting links
Ad Week is reporting that Capital NY has tweaked its new paywall. Lucia Moses writes, "Executives at Capital have acknowledged that media could be a tougher sell than politics and
Search Engine Land is reporting that Google has released a new search algorithm update named "Top Heavy". Barry Schwartz writes, "Matt Cutts, announced that Google has released a refresh of
Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.
The “World’s Largest Circulation Biblical Archaeology Magazine,” as Biblical Archaeology Review (BAR) bills itself, lives in a small niche, parented by a nonprofit organization. It’s dedicated to studying the oldest
The Reynold Journalism Institute publishes a weekly update on innovations in journalism technology called FutureLab. Last week's update featured a few innovations for digital magazine publishing.
Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour's new celebrity editors, Emma Bazilian writes, "Glamour is reaching outside the traditional
The New York Times relaunched its website yesterday, while also unveiling its sponsored posts. DigiDay's Brian Morrissey writes, "The New York Times said it would take every care to label
There’s no better example of how critical a subscription website can be to a legacy publisher than the story of Psychotherapy Networker.
This 30-year-old magazine was launched by a group
Stipla is a new interactive iPad magazine that tells the stories of people from around the world. Cool Hunting's Nara Shin writes, "Stipla combines writing with panoramic photographs.
Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that
According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is
Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are
This year we published more than two-hundred new articles about multiplatform publishing, digital magazines, audience development and subscription websites.
Out of those 200 articles, there were ten multiplatform publishing articles that
The digital landscape gives publishers the opportunity to provide a variety of content on different devices. This versatility is expanding the idea of what a digital magazine can be.
Panna, for
Wouldn’t it be great if you could edit your tweets after they’ve been published? Fortunately, this may become a reality as Twitter works on a new editing feature, which would
On November 8, The Onion announced that it would stop publishing in print and only focus on its digital channels. On Thursday, December 12, the final print edition of The
It’s been interesting to see the successes associated with subscription websites. From digital newspapers to digital magazines, more and more publishers are considering paywall strategies. This even includes tabloids.
Robert Cookson
Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study
A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers.
Nadia Cameron writes, “The program is being jointly funded and delivered by
The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they're rolling out a brigade of new multiplatform publishing products that
"We can't afford to pay for content if it's going to be a one-time use," stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event
Another major newspaper is joining the ranks of paid online content by enacting a subscription paywall. Denver Post will be putting up its paywall on December 2.
The Denver Post is
Parade has been a bit slow to make the digital shift but over the past year it's made a few different digital publishing moves. Digiday's Josh Sternberg writes, "In
A new study from eMarketer says that 91% of moms - who Forbes holds responsible for "80-90% of all household decisions" and dubs "a very powerful and influential demographic" -
As a 36-year-old, Outside magazine from Mariah Media is, naturally, quite physically fit. Established in 1977 by Rolling Stone co-founder and publisher Jann Wenner (also current owner of Men’s Journal
It's official: responsive web design will not affect your SEO. This message comes straight from Googles Head of Search Spam, Matt Cutts, aka "Our Guiding Light" when it comes to
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
It looks like Time Inc. CEO, Joe Ripp is at it again. It's been revealed that People magazine will produce a two-hour special in a joint venture with Dick Clark
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
Every six months, the Alliance for Audited Media issues its top 25 lists of reporting magazines for various data points. Most recently, this past June, it issued its list for
