Now that Web 2.0 has exploded, members of the elite big-media are starting to pick up the pieces and test if they will fit into audience gaps or advertising needs.
As
Google's new search system dramatically increases the competition for page rankings.
Just when your SEO strategy was polished and humming along, Google releases a press release.
Google announced last week that it
A new report suggests that traditional media are losing audience to niche topic publishers online.
If users have an informational need not being fulfilled, then it is only a matter of
If you are sitting on top of a mountain of content, grab a shovel and follow this company's lead.
Last week's article on multiplatform publishing featured Premier Clinic, Premier Guitar's multiplatform
Create a professional quality video that offers your customers value without damaging your bottom line.
The Internet is not a book, a magazine, a television program or a radio show. It
Websurfers are not getting any more patient.
More people are installing broadband connections in their homes, and more than 80 percent of all active Internet users in the US now access
Publishers merely posting their magazine content online are leaving readers to their competitors.
Forbes Media began with a focus on the entrepreneur and capitalist class almost 90 years ago—born into an
TMZ’s constantly updated celebrity news draws more unique users by a wide margin.
Entertainment news hub TMZ dominated the Mequoda Blog 100 this month, generating more unique visitors during January than
User-Generated Content, Online Video and Social Networking Big Focus at the MPA's 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Great testimonials can be very persuasive. The value of member corroboration and its ability to get new subscribers to your membership website cannot be under-estimated.
Know this about the buying process:
By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing
When you build a membership website, provide an incentive to subscribe and offer instant gratification
Many membership website landing pages promote the overall value of their site's content, but fail to
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something
Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires -- and he is giving them away
Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and
The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content
With the Mequoda Summit less than a week away, I've been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
Offer a Benefit in Your Landing Page Headline
We love it when we find a headline on a landing page that actually offers a benefit and a subhead that backs up
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
The key to persistent navigation is to help the user find anything on the site, fast. No clicking about, desperately hitting the back button. Make it clear where they are,
Internet Movie Database: The screen’s big scene
By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a
Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience's Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site
The first question everyone
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher.
My
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association's (SIPA) 30th Annual International Newsletter
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
Website Design Tips From MarthaStewart.com
You almost can't have a dinner party without someone making a "Martha Stewart" comment at some point during the evening. Beyond being a mere household name,
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion.
Mequoda
MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines.
You almost can't have a dinner party without
In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That's a large and ever-changing market niche comprised of would-be business owners.
These are people who are
Reader's Digest is so well known and widely read that almost everybody has picked up a copy at some point in their lives. Founded in 1922, the family friendly, feel-good
Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive
Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.
Reader's Digest Online Version is a Great Example of an Old Brand Taking their Show Online Successfully
Reader's Digest is so well known and widely read that almost everybody has picked
An Online-Only Membership Website is a Good Idea for Melcrum, and The Hub is Taking the Right Steps to Bring the Promised Value to Both the Company and to the
We at the Daily try our best to provide content that will be useful and educational to our readers. One way we hope to accomplish this goal is by occasionally
Dan Kennedy's Free Gift Landing Page is a Great Site to Model
Even before the Internet took over our lives (and I mean that in a good and bad way) there
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
With gardening season upon us, it seemed like a good idea to check out the landing page forGardening Secrets and Tips.
There are few hobbies or avocations that rival gardening when
