Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by
It wasn't long ago that I was reviewing the landing page for the Internet Marketing Center, the very long and very well done Internet sales letter developed by late Web
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on
Let the Good Times Roll: GuyKawasaki.com is a Marketing and Branding Website for its Namesake
According to his website, Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable
MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers
Like just about everyone else, I'd like to make more money, work less, and enjoy a higher level of financial security. That's what Dave Lindahl, the Apartment King, is offering
Doctor Douglass' Real Health Breakthroughs Landing Page by Agora Demonstrates How Traditional Long Copy, Captivating Headlines and Effective Story Telling Convince Readers to Buy
Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street
TexasMonthly.com, While Offering Great Editorial Content and Interesting Features, Obscures Much of its Worthy Attributes with Mediocre Design and Undemonstrative Labeling, Making the Site Difficult to Explore.
Devoting Too Much Homepage Real Estate to Website Navigation and Graphic Images Demonstrates a Compromise in the Selling Power of Text—a Major Mistake for a Lead Generation Site like CareerCoach.com
Integrity and professionalism abound on the Briefings Publishing Group's website, but their “all business” approach may be responsible for letting a lot of potential business remain unsold. It seems Briefings.com’s
Advertising-driven Entrepreneur.com makes the crucial mistake of forgetting that readers must first find the content they seek, or they won’t hang around long enough to maximize the valuable advertising inventory
It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products.
We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a
Although similar, the content of Advertising Age and AdAge.com is not the same. AdAge.com does not contain the full editorial content of the print edition. Nor does the print edition
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative
“We don’t turn back our odometers.”
When I first logged on to the sales letter at SuperAffilateHandbook.com, I liked the clean design and the bright colors. However, I can’t say I
I’ve had spinal meningitis, cancer, diabetes and attention deficit disorder. OK, not really. But I think I might qualify as a hypochondriac, along with a certain percent of the WebMD
The global consumer electronics company Samsung currently has a campaign running on Forbes.com which caught our eye at Mequoda. The animated rectangle advertisement on the top of the magazine's homepage
Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story,
Of all the dot-com companies that were launched in the 1990s, it can be argued that eBay.com is the most successful. Twenty-four percent of all e-commerce in the United States
At first blush, Monster.com appears to be an unemployed person’s best bet... hundreds of thousands of jobs just a few keystrokes away. But let’s take a moment to run it
The first criteria is to analyze how quickly and clearly the site’s intention is communicated to first-time visitors. The BookReporter.com banner is immediately followed by a clear and unambiguous tagline:
The Accounts Payable Network serves its members very well. There is an enormous amount of content here, creating an invaluable resource. It's hard to imagine an AP professional not wanting
Ragan.com is Strictly Business. Few organizations have done more to improve the quality of corporate communications than Chicago’s Ragan Communications. And, I suspect, few firms have done as
Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page
Few Things Destroy the Credibility of a Landing Page More Quickly than Content that's Out of Date. Remember to Keep Things Fresh and Always Offer an Urgent Reason for Visitors
Veteran Comedian John Cleese—best know as the creator of silly walks, The Ministry of Silly Names, Fawlty Towers, and innumerable Monty Python sketches—has launched a very silly subscription website for
John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important
Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with
In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent
Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four
Online job advertising represents a steadily increasing share of the job recruitment industry, with a rate of revenue growth in 2004 that far exceeded that of traditional print classifieds. In
Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise
The key to success as an online information marketer is feeding a starving crowd.
A starving crowd is any group of people who share an enthusiasm for a topic and are
In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any
"Users will make the best use of websites when information is displayed in a directly usable format and content organization is highly intuitive. Websites should be designed to facilitate and
Some 16.5 million Americans—or 7.5 percent of all adults in the United States—are yoga practitioners, and another 25 million people expect to try yoga within the next 12 months, according