Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and
Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing
Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We've already seen lots of changes from digital magazine publishers this year. Today we
Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple's over here seeing subscription revenue up 74%.
Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.
We begin by looking at a possible merger between Meredith
Resolve to investigate the possibility of added revenue with a club-style business model in 2017
Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after
A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling
Improve open, click-through, and conversion rates with these email template testing ideas
Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to
Some publishers are focusing on new subscription website products while others are focusing on website quality
We’re seeing new subscription website products launch and new website launches coming to the industry.
How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills
Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification
Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their
Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their
Instant Articles are being used by major publishers and Facebook is taking note
Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless.