Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: video

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a

Audience Development News on Search and Social

Facebook makes an algorithm change; Google still uses PageRank; Twitter enhances video to round out our audience development news
We begin our audience development news with a look at the new changes coming to Facebook’s algorithm. MeetEdgar is reporting, “One of Facebook’s most recent algorithm changes relates to universal signals. That means it has to do

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

Digital Magazine Publishers Experience Launches, Partnerships, and the End of Print

Skiing magazine ends print run; Digital magazine publishers launch video brand; O partners with Holland America Line
We’ve already seen lots of changes from digital magazine publishers this year. Today we begin with Active Interest Media, which is shuttering it’s print edition of Skiing. Folio reports, “The quarterly magazine catering to passionate skiiers, in circulation since

Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

This content is password protected. To view it please enter your password below:
Password:

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

Changes Come to Publisher Websites

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.

We’re seeing this with Time Inc., and MediaPost has the story. “The site of Time Inc.’s Golf magazine has relaunched with a cleaner, more modern look that loads

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

Apple’s App Store Subscription Revenue Rises 74%

Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple’s over here seeing subscription revenue up 74%. While much of this revenue applies to app subscriptions for video subscriptions, games and software products, it does also include magazine apps. The top apps

Are Magazine Events Your Next Multiplatform Publishing Opportunity?

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.

When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live

A Major Possible Merger, Launches, and Acquisitions for Multiplatform Publishers

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.

We begin by looking at a possible merger between Meredith Corp. and Time Inc.. MediaPost is reporting on this story. “After dating a few years ago, then taking some time off and seeing other companies, publishers

A 2017 Resolution for Subscription Website Publishers

Resolve to investigate the possibility of added revenue with a club-style business model in 2017

Every publisher and subscription marketer should recommit in 2017 to customer relationship building and asset leveraging—after all, these are two things that you already have, customers and content! And one of the hottest new trends for capitalizing on your content and

7 Audience Development Resolutions for 2017

Intent, alignment, and engagement take the stage in 2017 for audience development professionals

I don’t know about you, but I’m eager to see how audience development changes in 2017. Over the last year I’ve seen content marketers in particular get aggressive with link building again. Not just through spam commenting (boo!) but also guest blogging (yay!)

2017 Resolutions for Digital Magazine Publishers

Digital magazine engagement should be top priority for publishers in 2017
If there’s one area of publishing that has not stood still, it’s digital magazine publishing. In 2015 it was more important than ever for publishers to understand the five digital magazine archetypes and get app magazines at least one step up from a replica. And in

A New Year Means New Organization Structures for Some Multiplatform Publishers

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling major initiatives early on.

We’re seeing this play out at a number of publishing brands, including Hearst, Discovery Communications, and Active Interest Media.

The first story is

10 Email Template Testing Ideas You Can Use Today

Improve open, click-through, and conversion rates with these email template testing ideas

Even our best-performing emails tend to drop in engagement rates over time. In fact, every time we change email templates we will typically see a boost in click-through rates. This reason is mostly based on something new and shiny appearing in people’s inboxes. Even

The Top 10 Mobile-Trafficked Magazine Websites

Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their traffic from mobile. According to AdWeek, “The MPA’s monthly Magazine Media 360° report dissected publishers’ online traffic in July and compared it with traffic from a

The Benefits of One-on-One Training and How Publishers Can Emulate It

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific questions and in turn, get them to ask you very specific questions.

But isn’t this the ‘fidelity’ that every customer wants with their beloved brands, the ability to ask questions and speak directly to the experts and celebrities behind these brands? And isn’t this what every publisher or business owner wishes they could do more of, to speak directly with customers to understand (and better address) their biggest concerns?

So how does a publisher with low-fidelity products create these one-on-one experiences so richly desired by their audiences?

Multiplatform Publishing Woes: Ad Glitches and Video Fraud

Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and fake news.

We begin by looking at some recent data from eMarketer on the use of video in content marketing efforts. “According to the survey, a

These Subscription Publishers Are Seeing Increases in Audiences

Subscription publishers love to see surges, and that’s what’s happening at Washington Post, New York Times, and LA Times
We love to report on successes in the publishing world, and what better to report than subscription publishers seeing increases in the sizes of their audiences.

The Columbia Journalism Review is reporting on two publishers that have increased

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

Social Media for Magazines: How to Build an Email List Out of Highly Engaged Users

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently

Most publishers we’ve talked to say social media isn’t a huge sales driver for them. Sure, they’ve made a few bucks here and there, but they’re not making Dell money or anything (Dell

Publishers are Testing Facebook Live and Seeing Results

Facebook Live and other live video becoming a large testing ground for brands and publishers
Live video is at the front of mind for many brands and publishers. The only question is how to use it. Sometimes it takes seeing some good examples to inspire progress within a large media company, so I’m glad that Digiday

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.

Multiplatform Publishers Experimenting with New Product Initiatives

Multiplatform publishers succeed because of the innovation they bring through their organizations
We like the term “multiplatform publishers” because it implies that numerous activities are at play, allowing a publication to experiment, meet their audience members where they want to be met, and expanding their brand throughout various channels.

We’re seeing some publishers doing just that, and

When Closing a Print Magazine, Look to Your Assets

When a print magazine closes, a world of opportunity opens for its portal
A few weeks ago Conde Nast announced that they’d be closing the print arm of Self magazine. And after their single-copy sales dropped from 148,055 to 44,000 over the last two years, who can blame them? If you think about all the strings that

Updates in Subscription Website Products and Website Design

Some publishers are focusing on new subscription website products while others are focusing on website quality 
We’re seeing new subscription website products launch and new website launches coming to the industry.

Talking New Media is reporting on the new website launched by Surface magazine. “The new surfacemag.com reflects a completely different content strategy for the company, one

How to Promote Content on Unlikely Social Platforms

How to promote content on three tricky social platforms that publishers want to love

Every once in awhile one of our clients asks us how they can leverage platforms like Instagram, Snapchat, or Pinterest as a content marketing platform. All three are completely viable social platforms for a social media strategy, and none of them I

How Amazon Is Helping Publishers Make Money with Video

How to make money with video on your own subscription website and beyond
Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text-heavy explanations of complex subject matter can

12 Simple Ways to Streamline Magazine Marketing in Email

Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations about email, we looked into their EMS backend and discovered that they were creating new email templates for every day of the week as part

Vertical Video Content and Ads Increase in Popularity

Publishers are flocking to vertical video content and ads now that “it’s hip to be vertical.”
In the not too distant past, vertical video was only for Facetime and school plays you forgot to flip your phone sideways for. But with the advent of video streaming on social networks, and apps like Snapchat, vertical video is

Multiplatform Publishing Organizations: Forbes, Hearst, and Condé Nast Make Changes; Time Rejects Buyout

Multiplatform publishing organizations are twisting and turning around big changes
With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification within multiplatform publishing organizations.

A recent example involves a partnership between Forbes and Advantage Media Group. According to an article from MediaPost, “Forbes has teamed with

Expansion for Subscription Websites Focuses on Tight Paywalls, Strong Relationships, and More Content

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52
Do you remember when subscription websites started using paywalls to add a new revenue stream to their publication? There was much debate about the process, including the rate to charge customers for access.

The question of price is still a hot topic by

Interactive Content is Being Called for in 2017

Publishers experiment with interactive content
A couple weeks ago I read that the solution to “listicles” is quizzes. So instead of a top ten list of something, the author thought brands and publishers should be developing quizzes. Author Anna Talerico noted that content doubles in volume every 9 to 24 months, so with more competition, content-makers need to diversify

How and Why to Evolve from a Solo Magazine to Multiplatform

In publishing, there’s no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the Mequoda Method in 2005 to address the stagnant growth of its two print publications, Ceramics Monthly and Pottery Making Illustrated, whose audience is both ceramics professionals and dedicated amateurs.

The

Multiplatform Publishers Making Major Changes for Industry Success

Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff
The world of multiplatform publishers is no stranger to major changes. For instance, remember the launch of the iPad? It was a game-changer for savvy publishers who began using it to enhance their multiplatform publishing

How to Boost the Value of a Subscription Website

The more you can give a member of your subscription website, the better.
And it appears we’re not the only ones who think so.

Earlier in the week we talked about Condé Nast’s Wired Media Group who is launching a membership program for executives. According to Lucia Moses at Digiday, “for $4,000 a year, members of the Emerging Technology

Consumer Reports Gets a Makeover to “Broaden Digital Readership”

When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?)
When we heard Consumer Reports was undergoing a makeover it was music to our ears. Not because they have a particularly ugly publication or website, but because their reason, according to USAToday, is “an effort to to broaden digital

Organic Traffic is Back Up for The Sun Thanks to Facebook

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.

After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to

Digital Magazine Publishing 101: Free Apps Need Some “There” There

As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.

And yet, the vast majority of digital magazine apps available today are nothing more than a retail outlet for single copies and subscriptions!

They are labeled as free, but have nothing to offer unless a purchase is made within the app. This practice is the reason why so many magazine apps have low ratings, as can be witnessed by reading the reviews.

Choosing the Best Learning Management System for Publishers

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text heavy explanations of complex subject

Magazine Shakeups in Tech, Teams, and Traffic

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic!
If there’s one thing true about the publishing industry, it’s that the world is always pushing forward, whether you’re ready or not.
Publishers should invest in video

Newspaper Publishing: WSJ and Others Plan for Change to Salvage Revenues

Spending on print ads to decline 8.7%, and the majors in newspaper publishing are planning for the future
A decade or two ago in newspaper publishing, it wasn’t easy to get ad space in The Wall Street Journal. There was limited space and they were almost always sold out. However, over the last decade, magazines and

Facebook Makes Changes to Instant Articles to Accommodate Publishers

Instant Articles are being used by major publishers and Facebook is taking note

Facebook has become the bane of every brand and publisher’s audience development strategy, as they increasingly limit visibility on posts that aren’t boosted though their ads platform.

However, one thing we can all be happy about is how they’re improving those ads. Although Facebook’s

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

5 Steps to Launching a Digital Magazine

Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital magazine yesterday, because, as you know if you’ve been reading here for awhile, we firmly believe that the future of our industry lies in mobile publishing.

Multiplatform Media News: Niche, Social, Measurement

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to

Publishing Business News: Major Reorganizations for Major Players

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling

Vertical Reflow Makes Digital Magazine Layout More Fun

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and designers battled over what, and who, would win a coveted spot above that fold, where the most reader eyeballs would land.