Digital publishers have been focusing more attention on e-commerce as numerous revenue stream opportunities exist. This includes partnerships and sponsorships when applicable.
In case you don’t remember, Self magazine, a major publication from Conde Nast, started to revamp itself earlier this year. This process began as Joyce Chang was brought on was
Press+, a major supplier of paid content paywalls for U.S. sites, has been purchased by 3TS Capital Partners and will be joined with its paywall property Piano Media, reports Folio.
Time Inc.'s Fortune – which recently split online from CNNMoney.com – has named Alan Murray, formerly of the Pew Research Center and The Wall Street Journal, its new editor. Murray,
Atlantic Media Strategies is proving shrewder by the day in its approach to consulting, Digiday reports.
The firm's most recent move involves Atlantic Media writing articles and posts for sponsors of
KBS+ venture capitalist Taylor Davidson discussed the programmatic advertising model with Digiday recently, offering five indicators that publishers and buyers are finally tapping its power.
The Wall Street Journal's new digital magazine, Signal, will present videos produced internally and by filmmakers, the publisher announced at NewFronts last week.
In a crafty move, media group Future will launch an American edition of Mollie Makes, its digital and print publication focusing on handmade and DIY projects that has already found
Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, "National Journal rolled out a new database for its members featuring thousands of
Search Engine Land is reporting that Google has released a new search algorithm update named "Top Heavy". Barry Schwartz writes, "Matt Cutts, announced that Google has released a refresh of
Digiday is reporting that The Information, a new tech news site from Wall Street Journal reporter Jessica Lessin is forgoing on site advertisements to focus its revenue strategy solely on
Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for
Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday.
Some publishers got involved in the sales too, offering digital
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
Ad Week is reporting that The Washington Post has launched a new visual news project called Topicly. Lucia Moses writes, "Topicly provides a visual presentation of the day’s biggest topics.
Video and film have become a hot digital publishing trend this summer.
The New York Times is reporting that Time is dipping it’s toe into the documentary film industry. Christine Haughney
The Wall Street Journal has started to produce new first-person interactive videos, reports Journalism.co.uk. The first interactive video to be released details the "changes to the US healthcare system under
The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your
There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It's no wonder that, like a reality
Looking for the latest SMO news? Twitter, Google and Facebook are always making changes and it can be hard to keep up with the latest updates but social-media-optimization.com is a
Digital magazine publishing is at a really exciting place in its evolution. It’s currently residing where digital devices and consumers can reach it. This is exciting because magazines can remain
Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning
As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
There are dozens of WordPress plug-ins that can transform the functionality and efficiency of your website
WordPress is the system we’ve used to build client’s websites with.
If you’ve been looking, it’s
The AP Stylebook has been setting the standards for news writing since 1953. I wonder if the creators of WordPress (the good folks at Automattic ever imagined how many publishers
Literary perfectionist Gustav Flaubert once said "our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest
Email newsletter rants from email marketing expert, Jeanne Jennings
As I was paging through our list of email newsletter reviews, written by the admirable Jeanne Jennings, I was finding some pretty
Growing your digital media strategy to match the future needs of your customers
In the last year, the sales of eBooks have grown 169.4% to $164.1M, while the combined categories of
Financial Times gives publishers a new option
One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of
The Follow Button is a new way to create engagement from Twitter
In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011.
Although it’s
New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
Apple’s 30% Take Triggers Outrage and Strategies
Let’s update where we are on the Apple “30%” issue. As you probably know by now, Apple announced a week ago that they will
The new split business model for subscription websites
So you're a newspaper or magazine who's watching the other publishers scramble around to create a solid online business model that will hold
New Online Disclosure Rules Reach the U.K.
A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services.
Google has a new Internet marketing strategy... Twitter ads!
If you weren't already aware, last year Google paid Twitter $15 million to include tweets as search results. Here's what Google had
Master Facebook and Twitter and you're halfway to mastering Internet Marketing
Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
