SIPA President Quoted on New York Times Front Page
We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence
Online advertising revenue is going up and these two tips will help your online advertising strategy
With advertising sales dropping in the world of traditional print, publishers have turned to the
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They
Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together
Pundits covering the iPad have been saying that Apple is not allowing publishers
How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire?
We’ve studied thousands of successful and not-so-successful online publishers
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
Is inconsistent navigation leaving users feeling lost on your site?
With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
These classic case studies are Mequoda best practice examples
Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part
Brand preference leads to repeat visits and increased website traffic
One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in
SIPA’s New Report Gives All The Latest on Subscription Websites That Sell
Here are snippets from the much-anticipated, just-released, 53-page SIPA Management Report titled Building Subscription Websites That Sell: A Marketing
Meeting of the Minds - an article about sessions and keynotes from the recent SIPA 2010 Conference.
Here are more teachable moments from the recent SIPA 2010 Conference and the
Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.
A 90-minute tutorial with email marketing consultant Jeanne Jennings that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by
Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy
The 2009 Mequoda Hotlist is our annual listing of the fastest growing Mequoda System Publishers in America. The multi-media publishers in the Mequoda Hotlist are used by the Mequoda
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?
The Kindle Wireless Reader has forever changed online publishing, for the better?
Ever wonder how many Kindles has Amazon sold to date? Apparently, that is the million dollar question.
How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print
Google's Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners
An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.
Magazine publishers discuss how they're going to save their brands through online publishing
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It's not enough to make
For most publishers, trying to find the right balance of free vs. paid content is difficult. Give too much away and readers won’t be willing to pay for what’s left.
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and
The online ad industry is growing and becoming more personalized, so take advantage
Google's wild success is fostering an age of ad experimentation, and the future could offer extremely targeted ads
Today's video advertising experiments will be tomorrow's surging market
It doesn't matter if you're watching your favorite baseball team, soap opera, movie or sitcom on TV—the commercials are always annoying.
For years
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
Do not let the news throw you. Newspaper circulation is declining, but millions of people still read newspapers everyday in the United States.
Newspapers and magazines can be effective at attracting
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often
When selling a product through the retail channel, always give buyers your URL and a reason to visit to your website. Include, for example, an offer—either implied or overt—that encourages,
Citizen or participatory journalism, according to the experts, is the act of citizens "playing an active role in the process of collecting, reporting, analyzing and disseminating news and information."
So say
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
The Wall Street Journal's website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
With 1.6 million paid subscribers, ConsumerReports.org has more paid subscribers than any other publication-based website.
That may not be a huge surprise considering their print magazine has a paid circulation of
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
Skillful Leveraging of Brand, Strategic Site Design and Continuous Attention to the Balance of Traffic to Gated Content Has Contributed to the Market-Leading Position Currently Enjoyed by The Wall Street
At first blush, you would probably expect that a world class publication, with all its resources and media knowledge, would have a truly inspiring landing page. They are, after all,
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative
Reviewing WSJ.com, the “largest paid subscription news site on the Web," feels a little like the being the kid in the children’s story "The Emperor’s New Clothes." In the story,
In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers.
A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that's
America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps
