Tag: web magazine

It’s that time of the year again! In just five short weeks, Mequoda clients will gather in Boston on October 25-26 to learn all about the most successful marketing tests  

Do you think a 24/7 online encyclopedia of information is a product people might subscribe to? Would they be willing to pay more for a subscription to your magazine if it  

I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews. It's genuinely thrilling to be in the publishing industry at this moment and time. Think  

What do you think are the essential elements of the perfect digital magazine? If you think back to Gutenberg and the printing press, magazines are still being produced the same way now as  

How often do you read something digitally? If you're reading this, then you've done it at least once today. I'm going to go out on a limb and say this  

As preferences for digital magazine consumption go digital, here's a list of all the ways you can improve your multiplatform editions. Last week we published this year's 2018 Mequoda Magazine Consumer  

Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know  

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw  

One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household  

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing According to the MPA's Magazine Media Factbook, 91% of U.S. adults read magazine media,  

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do  

From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective subscribers. When you are running a six Sigma subscription marketing  

  Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,  

Back in 2014, we partnered with Prime Publishing to launch America’s first web magazine. Since then we’ve launched more than a dozen and have learned a lot. Prime’s web magazine,  

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along. In today's Strategy Spotlight, Don Nicholas, Chairman & CEO  

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do  

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?  

Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,  

I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that  

We recently wrote about why magazine clubs are on the rise. A magazine club is reminiscent of the book club model where you pay one price and gain access to a  

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task When we set out to launch the I Like Crochet  

The magazine industry has lost their way. It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that  

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines. First,  

I have complete confidence in saying this: "your web magazine design is not very good." And why does this roll off the tongue so easily as such a blanket statement? Because  

12 ways to make an old magazine article new again through content recycling The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay  

Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the  

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their  

How you think about digital magazine software needs to change if you want your subscriber base to grow “Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people  

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy  

The secret behind increasing publishing revenue is in the power of three In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly  

When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there's actually a whole lot of grey on the digital  

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go  

A recent copy of National Geographic featured a story that showed a man, hanging off the side of a mountain, dangling from a several hundred foot rope ladder. You couldn't  

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read  

There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological  

Ask yourself these seven questions before starting your journey towards digital magazine transformation I'm going to go ahead and assume if you're reading this, you have a print publication who is  

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher's attract new visitors, convert them into email subscribers, engage them, and finally,  

We're not sure why most association magazine websites bury free and magazine content, but we'll try to help them see the light. If you're an association website, do you spin off  

Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans  

Multiplatform publisher news for keeping up with a changing industry We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role  

The one-time cost of building a magazine subscription website could reduce overhead indefinitely For $3 per month or $36 per year, there is subscription service called The Sink that will automatically  

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific  

Can you assign dollars and dimes to a free digital newsstand? There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of  

Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so). Bloomberg Media says their current focus is apps. According to Digiday, "Starting with  

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model. In 2016, sponsored content, branded content, and native content  

A few good ways smart magazines get "small checks" in between all of the big ones from major sponsorships. The more space you have on your website, the better. You already  

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub If you are a magazine publisher, it behooves you to remember what makes the  

Readability and scrolling text should come first in tablet and native edition digital magazine design Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the