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Tag: web publishing

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

Observers of

Print to Web Success: Stories From the Digital Publishing Industry

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it’s still an intricate migration that requires you getting all of your ducks in a row (see what we did there?).

Digital Consumers Up Big at The New Yorker

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal.

Here’s the good news: Digital consumers are there for the taking. How do we know this? Because we’re digital consumers ourselves. And because we’re seeing print magazines more and more make the transition to the web with a clear idea of how to maximize multiplatform publishing opportunities instead of stumbling around in the dark.

Some of those magazines are Mequoda Members, and some are legacy publishers with the resources to afford a larger margin of error. And then there’s The New Yorker, which is just dominating the shift. How are they doing it? Folio:’s on the story, along with several others. Let’s take a look!

9 Elements of a Customer Experience Management System

Components that help online publishers maximize customer relationships

Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes.

A customer’s experience with a company is detailed by all the individual interactions; from the actual content and products a company creates to the external communications with employees.

SIPA Member Profile: Krehbiel Is True Man of ‘Letters’

Greg Krehbiel, Director of Marketing Operations, The Kiplinger Washington Editors, Washington, D.C.

SIPA: What was your first job out of college and how did you get into this business?
KREHBIEL: In college I had my own business collecting information on natural gas pipeline rates. I sold that information to a couple different clients, and that turned into my first serious job out of college—as a junior editor at Thompson Publishing Group, working on their natural gas publications. I’ve always found it amusing that I got a job as an editor. I have a science degree. When I graduated college I couldn’t type or even spell very well. I spent my lunch breaks trying to catch up with a typing tutor program, and I kept Strunk and White [“The Elements of Style”] and the dictionary at my elbow. I’ve never taken a journalism class.

RCR Wireless News Opens Archives and Offers New Platforms in Re-Architected Mequoda Hub offers content repurposed on many new platforms, increases community involvement, and opens an archive of over 150,000 articles to the public with their redesign. Case Study

Citizen or participatory journalism, according to the experts, is the act of citizens “playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.”

So say Shayne Bowman and Chris Willis, authors of the report We Media: How Audiences are Shaping the Future of News and Information.

Bowman and Willis contend that the intent of this participation “is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires.”

Interview with Kathy McCabe, whose travel and culture newsletter can help make your dreams of la dolce vita come true

A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service reviews.