Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: website analytics

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

The Best Webmaster Job Description: 7 Key Duties

The evolution of a webmaster job description continues in the digital age

At Mequoda we have three system managers who manage more than a dozen websites, and with that, more than a dozen webmasters. Just like any other role, the webmaster job description continues to grow with its environment and is always adapting to many roles for an organization.

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

How Can I Find My Top Keywords Using Website Analytics?

Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it’s crucial to know which keywords to develop your site around.

When a client comes to us, one of the first questions they ask is, “What are my top keywords?” What they’re usually talking about are

The Email Analytics You Forgot to Measure

When you think of the term “email analytics” there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think of off the top of your head, it’s probably because most email service providers use these primary metrics in most of their dashboards.

How to Analyze Your Referring Website Analytics + 7 Steps for Using them

There’s a lot to learn in Google Analytics, but unless you’re a business analyst or marketing manager, you probably don’t need to know all of them.

However, one set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. Referring traffic is comprised of visitors that find those links to your site and click on them.

Website Analytic News from CMS Wire

Today we are focusing on multiple blog posts from CMS Wire relating to website analytics. CMS Wire is a great site that focuses on website analytics news and is the place to be for up-to-date website analytics information. They have tons of new, fresh content on ways to improve analytics and lots of new info on social media analytic news.

Analytics Means Action: A Love-Hate Story of Data Dumped

Below are a few articles about analytics from Search Engine Journal (SEJ):

HOW TO: Get SEO Visibility for Just About Anything

Inbound links won’t mean jack if nobody is searching for you

Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial content they are putting out, and product producers don’t want to think of keywords when they think of coming up with a catchy product name. I promise, you can get SEO visibility and still maintain the integrity of your content.

Building Your Mobile Web Presence

Need Grows for Strong Mobile Web Presence

In a September 14 posting titled Rise of the ‘Apps Culture,’ Pew Research Center wrote that 82 percent of Americans are now cell phone users and about one-fourth of all adults live in a household that has a cell phone and no landlines.

That’s kind of the taking-off point for today’s Media Post News “Online Media Daily” interview with David Berkowitz, senior director of emerging media and innovation for 360i.

5 Ratios All Online Publishers Must Measure

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue

Email Marketing Quiz: What’s Your Email Conversion Rate?

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are:

Understanding Website Analytics – How Visitors are Counted

Why do Compete, AWStats and Google Analytics all report different web analytics?

Live Coverage: Mequoda Summit Session 8 – Creating a Management Dashboard

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures.

Live Coverage: Mequoda Summit Session 4 – SEO Research and Analytics

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to pages ratio, you can choose your keywords based on your likeliness to show up on page one.