Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Clearly communicating your website's features to the user will help fulfill your goals.
It is easy to get carried away when designing a website. With the constantly emerging technology, business models
Websurfers are not getting any more patient.
More people are installing broadband connections in their homes, and more than 80 percent of all active Internet users in the US now access
Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.
If you’ve ever bought a product in direct response to
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
Having just conducted a mini-usability test this week with a very confused customer, I have website usability on the brain. We have some tests scheduled for the end of September
Perhaps you're confident of the words you must use on your website but not how they should be organized. Our usability expert, Roxanne O'Connell, likes to make that a job
As our usability guru, Roxanne O'Connell is fond of saying, the cardinal rule when deciding on which words to use to describe the various departments, sections and categories on your
Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and
"Executive Travel Guide", or is it "eSkyGuide," or maybe just "Executive Travel"?
Owned by American Express Publishing, eSkyGuide should have the backing to do this website design right. But upon analyzing
Every website we review seems to have the inevitable Achilles' heel. And on most sites, no matter how successful their website design is otherwise, it tends to be their inconsistent
Usability and design are two key factors in publishing great websites. You can have a clear strategy and great content, but if your site is unusable and unattractive, it will
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Every part of the page—particularly the homepage—must be utilized to facilitate the strategic objectives of the site. Using marketing quadrants to build relationships and communities among users, or to generate
Pepsi.com, a Very Successful Brand Site, Chose a Target Audience, Explored the Audience's Needs, Determined Their Own Business Goals, and Designed a Smash Hit of a Site
The first question everyone
Getting the design of your website right often proves to be a daunting task. The development costs alone for creating a website with a unique value proposition can be staggering.
The ultimate goals of website readability are to make the site inviting, the format clean and well balanced and the experience pleasant. Here are five graphic tips for improved website
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
Website Design Tips From MarthaStewart.com
You almost can't have a dinner party without someone making a "Martha Stewart" comment at some point during the evening. Beyond being a mere household name,
Persistent navigation is the simple concept of ensuring that the navigation to complete an online activity is the same experience each time that the user returns to the site to
Knitter's Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race
Reader's Digest is so well known and widely read that almost everybody has picked up a copy at some point in their lives. Founded in 1922, the family friendly, feel-good
Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting
The Hub for Internal Communicators is a membership website with research, information and tools for communication professionals. The product and the audience are identified in the tagline: The most comprehensive
Publishing on the Internet is different from publishing a book, magazine or newspaper. And it's different from presenting content/products on TV, at a live event or in a brick-and-mortar store.
Woodcraft Supply Corp. is a leading seller of woodworking tools. The company has been around for 75 years and sells via retail, online and in over three million catalogues globally.
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
When a first-time user lands on your homepage—or any webpage, for that matter—it should be immediately obvious to that user, by simply scanning the screen, what can be accomplished, seen
WineEnthusiast.com is an online catalog that offers a comprehensive selection of all things wine related. The only thing the site doesn't offer is wine. But that's just fine, as the
WoodcraftMagazine.com is a Sturdy Site That Will Serve the Purposes of the Master Brand, but Won't Warm the Hearts of the Audience.
Woodcraft Supply Corp. is a leading seller of woodworking
There is no mistaking the current success of Craigslist with their extremely basic website design.
Craigslist (CL) was a simple community classified site started in 1995 by Craig Newmark. The originally-non-profit
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
The Incredible Website Usability of Craigslist.org is a Key Component in the Success of this Community Phenomenon.
Craigslist.org (CL) was a simple online community classified site started in 1995 by Craig
On December 8, 2005, AOL's expected press release announcing the launch of the new entertainment site, TMZ.com, hit the buzz-makers.
The commentary? Only that AOL needed a massive influx of traffic,
AOL's New Entertainment Site, TMZ.com Has Everything Going For It. In Addition to Having a Great Background, the Excellent Website Design Scores for TMZ.com Make it Easy to Predict a
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells
n our Motley Fool Media Network Case Study, we chronicled the company's admirable history from its humble beginnings as an America Online discussion forum in 1994. And we cited the
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should=
For me, the two most
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website
VanityFair.com caught our attention because of a comment by Jason Oliver Nixon on Women's Wear Daily that VanityFair.com got 1,000 new print subscribers on the first day that the site