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Tag: Website Homepage Design

Website Architecture vs. Web Design – Which Comes First?

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the actual structure of your website and its purpose.

Every page of your website should have intent. For example, before you “design” a page, create its structure. An article page includes a page title, URL, headline, subhead, body copy, and sometimes a photograph. Additional SEO elements include a meta title, a meta description and tags. These elements all contribute to the architecture of an article page.

What Are Native Ads’ Status Among Publishers?

First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that’s intended to “fit in” with articles and videos on a publisher’s site, without misleading readers.

Sound like a fancy way of saying advertorial? Well, sure, but we’ve come a long since the early days of advertorial. How far, and where does the evolution find us? Well, that’s what Digiday asked several publishing executives. Let’s start there today!

8 Subscription Website Homepage Ideas for Audience Engagement

These subscription website homepage ideas will help you provide a better user experience through website design

Mequoda has long quantified its own best subscription website homepage ideas, which we put into action with all of our clients. Having recently launched two brand-new websites and re-launched a third, this is an excellent opportunity to show you how we put our subscription website homepage ideas into action.

Mequoda’s Top 10 Subscription Website Publishing Posts

The subscription website publishing posts below get into subscription website best practices in design and monetization. They also dive into the many different archetypes that we’ve identified.

Week in Review: July 23rd, 2012 – July 27th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Resources for Planning and Updating Website Homepage Design

Website homepage ideas that will help you create a functional website

Whether you are creating a website from scratch, or you have launched a website and want to improve upon its design, there are often little nuances that may be overlooked. Some of these incorporate minor changes that create better engagement opportunities. Others are more significant, and should be accounted for while launching an online business.

Developing Towards Website Supremacy

Four webinars that will help you define, optimize, and analyze your website’s content

How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its audience members. It would share content, inform interested readers, and offer online business strategies focused on revenue generation.

How do you think website supremacy can be achieved?

One of the Best Tools for Building Email Circulation

How are you building your email marketing file?

Every online marketer and audience development manager has a preferred method for building their email file.

As a content creator myself, and the person tasked with audience development efforts, my favorite way to build an email file relies on great content and superb targeting.

The Value of Free Downloads

All successful content marketers are doing it…they are providing free downloads to entice their audience into relationships.

We provide free downloads on array of topics, including one on Mobile Site Design for Publishers and Website Homepage Design – both of which address the need to have adequate design and functionality to make your content easily accessible by your audience.

3 Reasons To Perform Website Usability Testing This Year

Why it’s important to let go and allow your users define your website

If there’s anything we’ve learned from the great success of Anne Holland’s new venture, Which Test Won, it’s that we must test our websites to find out what works. Also, that whatever we think will convert better, is probably not the one that does.

However, in addition to choosing the right copy and web elements for your landing pages, improved website usability has a direct impact on the success of your website. Website users are only a click away from leaving your website when it does not allow then to find what they want fast.

What Does Your Website Homepage Say About You?

Does your website homepage design tell the user what you want them to do?

We all want our websites to look cool and sexy. When someone see’s our website, we want them to say “WOW!” Unfortunately many people will see your website and say “WOW” followed up by, “I have no idea what’s going on here”.

On content-heavy websites, finding space to provide important marketing links is a challenge. Actual eye-tracking tests have revealed that people use a “Z” shaped scanning pattern when scouring web pages for information.

Is Burying Your Frequency a Big Website Design Mistake?

Three publishers who pay attention to content freshness in their website homepage designs

When searching for something in a search engine, we’re typically searching for the most up-to-date information, or the most relevant information. Especially in circles like finance and business, we are looking for breaking-news type items.

Looking at stock predictions from three years ago won’t help us invest for the future, just like reading about how to set up a Facebook page from three years ago will be confusing and inaccurate today.

Surprise Surprise – Pop-Ups Work!

For the good of list-building: It’s finally acceptable to add a little “POP” to your website homepage design

We don’t like to call them popups; we like to call them “floaters”. Sounds better right? Although a Floater Order Form looks like a separate document floating on top of a website page, it is really just a layer in the HTML code.

To the user, it looks a lot like a magazine blow-in card. While printing blow-in cards and inserting them into print products is cheap, Floaters, like their Pop-Up predecessors, are virtually cost-less. Like blow-ins and Pop-Ups, Floaters can irritate users if over used or used to promote offers that seem out of context to website users.

4 Website Homepage Design Tips for Everyone

Building a website homepage that completes your goals

We have built an entire website design scorecard to guide you in the direction of building an action-worthy, profitable and endearing homepage.

The goals of you homepage should first tell someone what you do, then it should give them the information they’re looking for. Finally, your homepage should get their attention so that they want to keep a relationship with you by buying a product or signing up for your email newsletter.

Is Your Website “Webified” Enough?

Do you follow these website design guidelines for content webification?

By “webification” we mean the most efficient use of all the multi-media and interactive technology available. This does not, however, mean using technology just because it’s there.

The Internet is not a book, magazine or newspaper. Nor is it TV, a live event or a brick-and-mortar store. The web is a unique medium. A well-executed website offers the opportunity to do things that other media and physical venues cannot do, the execution of which is particular to the Web.

Week in Review: November 8th, 2010 – November 12th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Reasons Why It’s Important To Define Your Website

Follow this website design guidelines to make sure you don’t confuse or scare off potential customers

When a user lands on your homepage, your website should tell them exactly what you do and how your website can help them. Are you trying to sell something? Are you a content creator? Who is your audience?

To communicate strategic intent, you must know two things:

1. What are your users trying to do at your site?
2. What do you want them to do at your site?

At least one of those goals should be a way to monetize the visitor. Clear strategic intent is much easier to achieve when the website has very simplified functionality. Complex websites confuse users.

An Online Optimizing Tool for Website Homepage Design

This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process

(Nationwide)—It can be difficult to balance between attractive graphic design and quick load time when it comes to websites. Engaging aesthetics are important as they do add feel to websites while creating personal connections with visitors.

However, the load time of a website is also very important. If a website loads too slowly, then it’s likely that visitors will end up navigating away from the page and going to a competitor’s website.

Week in Review: September 20th, 2010 – September 24th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Website Homepage Design Guidelines for Persistent Navigation

Is inconsistent navigation leaving users feeling lost on your site?

With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent navigation. It’s one of 14 points we analyze using the Mequoda Website Scorecard, what we believe to be the top 14 best practices for the running a Mequoda system.

Navigation bars and sidebars are best left constant, regardless of where the user moves on the site. If the navigation tools change, or users have to dig to find the information they want, they are likely to go to a better-designed competitor.

Does your persistent navigation reflect the depth and breadth of your content? Does it provide quick and easy access to customer service? Is it intuitive? Is it consistent throughout your site?

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

4 User Tasks for Website Homepage Design

Successful website homepage design allows visitors to achieve their goals

Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional step, be it a request for more information, a visit to a different web page found at the website, or the step of making a purchase.

While studying Mequoda Website Models, we have come across five commonly used tasks that users engage in. These common tasks make up for 80 percent of user activity at the sites we looked at.

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Three Website Design Mistakes to Avoid

This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize

(Nationwide)—A poorly designed website will discourage visitors and often spur them to leave the page and never return. It is very important to make a good first impression to users because it may be the only chance you get.

The following three website design mistakes should be known to anyone building a website. Acknowledging these mistakes will stop website designers from falling into the wrong traps.

Good Website Homepage Design Builds Brand Preference

Brand preference leads to repeat visits and increased website traffic

One aspect of the Mequoda Best Practices we analyze is brand preference. How does the website homepage design aid in branding? It should clearly support and build brand preference, which encourages repeat visits.

Did you know that over 50% of Amazon’s visitors arrive by directly typing amazon.com in the browser? How can you create that type of strong brand preference?

It all starts with good website homepage design. Here are a few examples to follow:

Week In Review: May 3rd, 2010 – May 7th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

New White Paper on Website Homepage Design Basics

Make your website user-friendly with our free Website Homepage Design Basics report

Website Homepage Design Tips and Tools

Learn how to create a user-friendly website that satisfies visitors

Week In Review: April 26th, 2010 – April 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Well Designed Homepages Lead to Customer Satisfaction and Online Revenues

Last chance to sign up for our Website Homepage Design Workshop webinar

3 Deadly Website Design Mistakes

How to use magazine design principles to minimize periodical website traffic, usability and reader satisfaction

Website Homepage Design Insight From Mequoda’s Systems Director

Nancy Horan discusses her experiences

Week In Review: April 19th, 2010 – April 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

4 Essentials for Website Homepage Design

Make a great first impression with these helpful tips

The Online Business Model that Fits your Ideas

Develop a Synchronized Online Business Plan

Is It Time to Test Your Website?

This free tool can help you

Website Homepage Design Workshop

Let Nancy Horan & the Mequoda Website Scorecard Make Your Home Page Perform Better in less than 90 Minutes…