A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may be owned by a single organization, but may include websites owned by many organizations bound together through affiliate-merchant agreements. Separating one complex website into several simple websites increases usability, which drives user satisfaction, brand loyalty and long term profits.
Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often
Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for
Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the
Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
A question we're often asked is whether the Internet is best used as a product platform or a marketing channel. And the answer, of course, is that it's both. But
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Following the Passion
When you’re passionate about something, you want to know everything there is to know about it, according to Carol Fitzgerald, president of The Book Report Network. She explains,
Some publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated "uber-site."
Consider building a Mequoda Website Network,
The Mequoda System is a collection of media management behaviors
When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
When it comes to website publishing, some publishers have a clear strategy and others are still confused. But all website owners can increase conversions and improve the user experience. The
In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities
Strategic management treats the enterprise as an information producer, and employees are valued for their creativity. Conversely, command-and-control management (your father's management) treats the enterprise as a machine, with employees
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose
Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated
After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Personnel Policy Service Publishers is Plagued by Poor Organization and Uninspiring Graphic Design, Degrading a Site That Otherwise Offers Both Useful Free Content and Premium Products
The Daily Reckoning Website, a Network Hub for its Financial Newsletters and Services, Demonstrates Effective Website Design and Site Architecture that Supports User Tasks and Goals
The publisher in charge of website branding and increasing targeted website traffic for websites published by a mid-size, mid-western media company was contemplating what to call his new Mequoda Editorial
Two of the publishing industry's leading membership websites, Internet Media Review and SWEPA (Subscription Website Publishers Association), have merged to create the Mequoda Library, the interactive resource for building better
Since we're now coming out of a long, snowbound New England winter with a few more pounds on the frame than we had in September, we thought we might take
Insurance.com claims to be the largest online auto insurance agency in the United States. In a May of 2004 press release, it announced results of a survey showing that its
With a final score of B, BLR.com is a site, or a "network" of sites, that is already far better than average, but could be truly outstanding if only they
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one
ClickZ is a Formidable Online Resource for Internet Marketers—It Publishes Internet Marketing War Stories, Told in the First Person, from the People in the Trenches of the Internet Marketing and
