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Tag: website publisher

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

3 Subscription Websites Seeing Major Growth

Subscription websites can be a major revenue stream for savvy digital publishers. Today we’re looking at some examples of this from major publishers.

We begin with The Atlantic, a subscription website publisher who is experiencing significant growth with its membership program. Digiday reports, “The Masthead has grown the program gradually, testing it with a small beta group of 250 before opening it up to subscribers for $100 a year. This week, membership was opened to everyone, at a price of $120 a year. Starting narrow has enabled The Atlantic to isolate the feedback of its most devoted readers. It’s been testing different content formats in email to the group and asked recipients to grade them on a scale of one to five.”

The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

3 New Google Rules for 2017

Are you following the Google rules that have been set out for all publishers?
Google has been very aggressive in setting standards lately that will affect search engine rankings and visibility. In a nutshell, the Google rules basically require publishers to create websites that are responsive, fast and secure.

Maybe you’ve heard this story, about two guys

6 Tips for Building an Email List with Social Media

Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice versa, email can be a great way to build a social following. And if you can capture a visitor on both platforms, then if they unsubscribe or unlike, you may still maintain a relationship on the backup medium and you haven’t lost them forever.

Protected: Executive Council Update: 3 Google Rules for 2017

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Top 4 Subscription Website Publishing Goals

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.

Website Affordance and Usability Tips To Make Users Feel Smart

Want to know a great way to confuse, distract and drive away new users? Design a website like a print ad. Go ahead, throw underlines under things that aren’t hyperlinks. Overdesign your button graphics so nobody knows that they’re clickable. While you’re at it, make it as hard as possible for someone to figure out how to get from one page to the next.

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

The Key Role of Audience Development in Multiplatform Publishing

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there

Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down

When Multi-Platform Advertising Isn’t Enough

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships

“[Publishers] are not selling ads — they are selling desired outcomes,” David Leskusky, NAPCO Media president wrote in an article for Publishing Executive. The message: advertisers aren’t looking to see their ads in lights anymore, on a webpage, as a full-page four-color ad, unless they’re seeing

14 Best Website Design Guidelines for Improving Any Website

Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.

Every website is unique to its own audience, so you can’t include things like the best colors to use, or anything that will tell you exactly how to design a site. What we’ve put together is a report card that can be applied to any website, of any age. Like I said, this report card has existed for almost a decade and when we update it (like we did today), all of the rules still apply.

What is Website Taxonomy?

Website taxonomy needs to be clear and easy to understand so your audience members can find the information they seek. The mobile version of your website has to be even more concise and understandable since it’s displayed on a much smaller screen.

Did you go through all your online business’ topics prior to launching your website? Is all the content properly aligned with uber phrases labeling the top content and related topics found within them?

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

My Top 12 Articles of 2012

I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in case you missed them, here are my top 12 articles of 2012.

Week in Review: November 26th, 2012 – November 30th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Who Runs Audience Development for your Organization?

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent publishers, the answer is often “I do.” At larger established publishers, the answer is often, “Our audience development director.” For those publishers with an answer, I’ve also been told it’s the editor, webmaster, chief marketing officer, marketing director, and almost every other job title inside the organization except the cat. As often as not, I get a blank stare. Perhaps that’s why they’re talking to me in the first place. We live in an age of multiplatform publishing where traditional legacy organizational structures simply don’t work. Innovation abounds, and for even successful website publishers, you’ll find many different answers to the above question. Nonetheless it’s a question that needs to be answered, and the answer needs to be compared with the best practices of successful website publishers.

Reasons Why It’s Important To Define Your Website

Follow this website design guidelines to make sure you don’t confuse or scare off potential customers

When a user lands on your homepage, your website should tell them exactly what you do and how your website can help them. Are you trying to sell something? Are you a content creator? Who is your audience?

To communicate strategic intent, you must know two things:

1. What are your users trying to do at your site?
2. What do you want them to do at your site?

At least one of those goals should be a way to monetize the visitor. Clear strategic intent is much easier to achieve when the website has very simplified functionality. Complex websites confuse users.

Capitol Information Group Embraces Content-Driven Search and Internet Marketing Strategy

InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com.

What does it mean to have good website “affordance”?

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What does it mean to have good website “affordance”?

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Proper affordance means that something that is linked should look like it is—and that which is not linked should have no underlining or color-coding. Good affordance means that you aren’t making the user mouse-over the page looking for links. Good affordance also requires a

Website Homepage Design Workshop

Let Nancy Horan & the Mequoda Website Scorecard Make Your Home Page Perform Better in less than 90 Minutes…

Turning a Passion into Profit with an Indian Cuisine Blog

Praveen Kumar shares his culture through food at AwesomeCuisine.com

Praveen Kumar started out as a web designer in 2000 and then moved in to SEO in 2004. After which, he worked with some of the top dot-com companies in India. Kumar had always wanted to be a chef but since that didn’t happen, he turned her passion for good food into a website where he could share delicious Indian recipes with everyone at AwesomeCuisine.com.

Kumar also enjoys writing poetry, and began writing online at PoetryOfLife.com. It doesn’t end there, as he also owns a dot-com company providing SEO services and design consulting while trying to be a full-time entrepreneur.

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

Mequoda System Key Metrics

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts.

Management Conundrum: Too Many Numbers, Too Little Understanding

How to cut through the clutter of data and create a useful website management dashboard with online metrics

More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.

More specifically, he said, “if you can’t measure it, you can’t manage it” and “what’s measured improves.”

OFIN

Similar in concept to OFIEs, an OFIN is an “Order Form in Navigation”. While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a free copy of your magazine or newsletter. The ultimate goal for you as the website publisher is to quickly and easily add your unknown site visitors to your email database.

6 Ways to Improve your Website Conversion Rates

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods

Understanding the Architectural Elements of a Web Page

All online direct response transactions begin on landing pages

Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with the rest arriving at much “deeper” pages.

Unlike traditional direct mail or retail marketing, where the user experience is more linear, every page on your website is a potential landing page. That’s because a landing page is the first page a user sees when entering your site, and a user can enter your site and “land” almost anywhere.

The Death of Traditional Media?

A new report suggests that traditional media are losing audience to niche topic publishers online.

If users have an informational need not being fulfilled, then it is only a matter of time before a clever website publisher finds a way to do it.

It is the beauty of the Information Age. Anyone who recognizes an unmet need can set up online and start reaping the benefits.

But this was not always possible.

3 Ingredients for Successful Online Marketing

How email newsletters, conversion architecture and incentives will help build your audience.

Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up for The Daily Reckoning a free special report titled Real Asset Explosion: Make Ten Times Your Money in the Astounding Resource Boom of 2006-2007.

Two Tools to Evaluate the Success of your Website

Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)

One very common way to determine a site’s success is to know how many unique visitors it gets each month. Unique visitors is a stat everyone wants to know and it’s usually the first number a website publisher will mention when discussing the success of his or her website.

Getting Started With a Co-Reg Campaign

Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company’s logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising copy.

Co-Registration: The Process of Capturing Names and Addresses

Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on a specific topic.

Website Design Guideline #7: Ensuring Links and Buttons Do What They Afford

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site’s score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

Website Design Guideline #8: Applying User-Centric Labeling and Language

Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and difficult to get users to become loyal customers and revisit again and again.

Creating user-friendly websites begins by following the 14 Mequoda Website Design Guidelines for successful website design. By reviewing a site’s score for each of the 14 items, along with the overall average score, the areas of the site that operate well, and those that need work, become evident.

MediaBistro Media Network Makeover Case Study

Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. “We weren’t really sure how we were going to make money,” she confesses, “we just wanted to bring media people together.” While this may not sound like an auspicious mission for a profitable business, MediaBistro has developed some very profitable income streams, all of which flow from this community, and all of which provide content models easily adopted by traditional publishers.

Baby-Model.com Landing Page Review

Some wag once said “the perfect is the enemy of the good.” In other words, the goal of achieving perfection in a new venture often gets in the way of accomplishing an outcome that is “good enough” to succeed. Often an idea for a big, bold new product is one that never gets completed. Meanwhile, simple products quickly get created, marketed and sold, often bringing significant financial success to their developers.

HCPro.com Website Design Review

Understand the 7 Major Mistakes Made by Industry Leader HCPro.com and the Simple Solutions that Could Put Them Back on the Road to Good Health.

Interview with Larry Pike, who with his wife, Holly, discovered an under-addressed niche market and responded by building a very successful business around a subscription website

Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher.

The Mequoda System: A Seven-Habit Website Management System

Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become organizational habits.

The career path of this photographer took him from teenage hobbyist, to professional, to teacher, to membership website publisher

This excellent resource for photographers of all skill levels charges members less than $50 annually and despite competition from similar websites, gets upwards of 700,000 page views per month.

Interview: Sam Knoll of MyVitaminGuide.com

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online newsletter devoted to health and dietary supplements.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.