For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they're all you care about and all we write
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom
Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and
The digital revolution not only makes content more accessible; it offers additional ways to generate revenue
Have the changes in digital magazine publishing created new revenue generating opportunities for you?
Those opportunities
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.
Our favorite part
Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it's crucial to know which keywords to develop your site
Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different
One of Mequoda’s websites is the Remonsy ETF Network, whose name is a portmanteau for Retirement Money System. Remonsy’s founder and investment guru Tom Vaughan started his first money management
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw
There are a lot of things you can do without knowing it, but content aggregation isn't one of them. For example, you could offend someone without knowing it. You could
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
Knowing how to build a website isn't just about design, it's about the business models behind every tab
If you've read Mequoda Daily before (I hope you have!) then you know
A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few
After the early years of SEO copywriting, every guru on the Internet suddenly decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and
The more content you publish typically has an effect on the amount of website traffic you garner, right? We’ve seen website traffic grow with the more optimized content published, and
If video is a good medium for your audience, it can help drive more website traffic and more engagement. Of course, digital video content isn’t for everything, but some digital
Mobile website traffic is important to digital publishers. The numbers behind mobile traffic have been increasing consistently since new smartphones and tablets reach the market. Who do you think controls
The website traffic for Time has grown significantly, and it’s due to added content from other publishers in their corporate group, including titles like Sports Illustrated, Fortune, and Health. Additionally,
We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as
When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers,
Bauer Media U.S. has created a new division that focuses intently on digital publishing assets, reports MedaPost.
The new division, being called Bauer Xcel Media, is headed by present Christian
Multiplatform publishing is about harnessing the power of many viable channels. Although the trend over the last few years has been about print publishers turning into digital publishers, some digital
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Digiday reports that the top magazine and newspaper publishers in the UK have seen their mobile website traffic surpass that of their desktop visitors, as more than half access it
With Fitness reaching 2 million fans on Facebook in July – after just reaching 1 million in January – Digital Director Amanda Wolfe sat down with MediaShepherd to discuss the
While parlaying "drive-by" visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize
The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we
At the fundamental level of multiplatform publishing, and as a basic principle of the Mequoda Method, we say that you can use your content to create other products. Live events
Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you're writing
Last Thursday we took a look at subscription website publishing’s best and brightest – those with the 25 highest Online Media Index numbers. The winners weren’t much of a surprise,
Several years ago, we were working with consultant Mark Young on some strategic issues for a joint investing publisher client. Mark said to me, "Don, you're always giving examples of
According Talking New Media, "three months of data from comScore finds that readers that enter a news website directly spend about three times as long on that site as those
If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called
Some folks like to talk about the decline of magazines. And yet, the Google search question “how to start a magazine company” is asked 1,680 times a year (and 1.1
Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It's at least a bronze bullet, but social media
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup
Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including
Consumer Reports has been through a lot over the last couple years. The pitfalls and challenges they face are the same many legacy brands face as they try to navigate
There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
