Last week we wrapped up the final touches on our brand new Facebook for Publishers presentation set to debut during tomorrow's webinar. If you've spent time with us recently, you
Niche businesses need additional channels to acquire large enough market share to succeed.
Beyond building an audience through search and website traffic, it’s important to generate retail partners like Amazon
What comes to mind when you hear the terms: email marketing, search engine optimization, social media optimization and link building?
‘Primary traffic drivers’ should come to the minds of digital
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to.
Being subscriber-centric puts a focus on your level of direct interaction
What makes your customer relationships unique? Is it that your content successfully brings value to your audience so they can
Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social
Email and social media are two popular Internet activities – are you marrying these two behaviors together?
Depending on your audience and the type of online business you operate, you likely
You don’t have to meet us in New York City to receive our valuable training services...we can come to you.
If you and your team desire to learn more effective ways
Email correspondence is an important part of your audience pyramid. It resides in the second tier – referred to as Subscribers – right above website visitors.
The Visitor tier accounts
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data
Do you blindly send emails to your list, or is there a strategy involved with your approach?
When it comes to email newsletters, I’ve come to find that a methodical schedule
6 tips for creating emails designed for mobile devices
Originally, we were telling publishers to design websites optimized for mobile devices. This was at the time when the mobile revolution was
A variety of external sources will help your system perform better
Regardless of your business model, there are some external system options that will help you monitor the health of your
49 steps, including organic and paid marketing options, for running a successful online business
A proven approach to digital publishing being utilized by major brands incorporates the use of SEO, SMO
New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
Demographics for search engine users from Pew Internet Project
In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO.
The article detailed eight
Discover how your content will fare on the web
Most successful online publishers understand that building a keyword universe is the foundation for digital success.
Another key document for digital success is
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
Do you have all the "answers"? Quora, LinkedIn and O'Reilly do.
As an online editor for a reputable magazine, newspaper or newsletter, you are already considered an expert in the niche
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity - Register now and save
With the Mequoda Summit East 2011 exactly
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through
In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions
While digging through some of our video content,
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the
Register now for our Web Video 101 for Publishers and discover how to launch and refine a web video strategy
Do you remember the first viral video you saw?
According to New
Client consultation opportunities available
As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly
These focal points will help you execute the most beneficial web video strategy
I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning
7 tips for finding dedicated audience members
Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers.
And although there are great tools
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers,
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
If
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
Three reasons why we are good at SEO
In the Mequoda Daily yesterday, I talked about writing and titling blockbuster SEO articles.
This method of targeting relevant keyword phrases your audience searches
Learn all beneficial uses for SEO; a fundamental skill
Being able to write for search engines opens a new world for online editors, content creators and publishers.
It is also a necessary
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing
A step-by-step video for using the Google keyword search tool for on-the-fly keyword research, and why Mequoda ranks so well for apple pie recipes
Why do you write blog posts for
The king of search engines makes history; does it mean anything for online publishers?
In May 2011, Google hit a milestone by becoming the first company ever to reach 1 billion
Discover the five modules for a complete keyword research strategy
In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.
If relevant to your
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
