Social media is not the enemy of email. In fact, it can be used to build email circulation.
Some might argue that email is more personal than social media because an
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
"You either want something you don’t have, or you have something you don’t want.”
That's one of the main truths in life that every copywriter needs to know to use basic
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
The recent SEOMoz 2012 SEO Industry Survey showed that most SEO professionals spend most of their time creating articles/guides, posting blogs and maximizing social media efforts. White papers were pretty
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are
What do you do?
Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing
7 editorial tips for writing a white paper
Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get
As an editor, especially one that writes every day and several times a day, it's a sad to see some of your best content hang out in the background, possibly
Do you have an idea of how many email addresses on your list are misspelled or downright fake? Taking a look at your bounce rate, you can probably attribute over
Live events, webinars, and white papers provide email marketing insight
Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than
We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.
In a digital world where engagement is vastly important, video content, when used appropriately, can help boost website traffic and audience interactivity
Have you been looking for innovative ways to generate
Give your story, and audience, a fine tuning with the new rules of social media PR
In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice
We've written several times lately about how to rock at social media and how a little automation can cut a significant amount of time from your daily social media duties.
Are you wasting time with email marketing? 50% of Digital Natives might say yes
If you've been following the Occupy Wall Street protests, you might be shaking in your boots about
“A Personal Touch” isn’t cheesy marketing or something reserved for “mom and pop” gimmicks. In our world of cyber-autonomy, a personal touch can be just the thing to change a
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
Why social media should be a part of all your SEO campaigns
Ten years ago, you could have launched a new product and gotten straight to work with direct mail and
How to bring a personal approach to link building
Do you have link building techniques for audience development?
If your answer is “yes”, and these linking building endeavors of yours are based
Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product
Are you giving yourself credit by offering testimonials?
If someone writes you,
The long tail approach sells books, too
All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From
If you do break this content marketing rule, your credibility will suffer
Providing great content is a major aspect of content marketing.
And since giving away this great content for free, often
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
Looking at new ways to engage your audience
There’s been an interesting confluence of events the past couple days. First, on the SIPA Marketing Listserveyesterday, Jennifer Kern, research director for Modern
When you've gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
If you want a better conversion rate for your landing pages, these landing page template designs are worth consider
When a casual visitor enters your site, you only have a few
If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that
New study sheds light on video viewing habits
Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.
For producers going this
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Learn how to check website traffic and compare your print to web ratio
The amount of visitors who come to your website can directly correlate to how much revenue you are
