Going from editor to email copywriter in 12 quick steps
Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
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Email copywriting is only a small ingredient in the grand scheme of email marketing
Why do you send email promotions? Why do you send email newsletters? The answer is that you
Streamline your audience development process with these must-have editorial management tools
When you're writing content that you know like the back of your hand, being a daily online editor seems like
New data shows a 20% increase for top digital newspapers
New data from the Audit Bureau of Circulations’ Fas-Fax show a rise in circulation for the top 25 newspapers with digital
Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums
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Group Buying Deals May Be Worth a Try
A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then
If you want to increase website traffic and build a larger email marketing list, we have the solution
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Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
Three publishers who pay attention to content freshness in their website homepage designs
When searching for something in a search engine, we're typically searching for the most up-to-date information, or the
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
What this means for online publishers and Internet marketers who utilize email relationships
A drop in email usage has been reported by comScore for most age groups.
What's important to note is
Creating free products to build your email list is one of the fundamentals of SEO campaign management
One of the main topics of our SEO Campaign Management Basics white paper (free),
Are Your Customers Being Served?
“How many times have you been impressed by a donation request and then given to the organization, only to not feel quickly and properly thanked—with your
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An impressive email newsletter will
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
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6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using
Content marketing has become a token of
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face
A membership subscription website archetype provides paid members with a library of information on a specific topic of interest or a cluster of topics and creates a community of individuals
A Newsletter Subscription Website Archetype is set up to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter.
This free report from Mequoda Group discusses how online publishers can begin building subscription websites
(Nationwide)---There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the
You've been promoted to online editor and email copywriter. Now what?
So you're a new online editor. You've been transported from the print team and are assigned the studious task of
Landing page templates for a tight budget and overworked staff
Landing pages can be the bane of some people's existence. If you don't have a template built into your content management
Insights from Rand Fishkin of SEOMoz on possible hidden SEO triggers
In our every day SEO-ing, we generally have a very vague idea of what gets our pages ranked. The Google
A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and
A Blog Subscription Website Archetype blends publisher- and user-generated content that is updated frequently (daily, weekly, monthly) and consistently with articles posted by one or more authors and corresponding reader
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A Periodical Subscription Website Archetype offers regularly updated news content that is intended to be consumed online, primarily in HTML, rather than downloaded.
A valuable checklist for SEO campaign management
How well versed are you on guidelines for SEO campaign management? Do you engage in managing SEO campaigns often? If so, do you find
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents
Think about getting emails delivered before you think about getting them opened
Many people would say that your open rate is your single most important metric. Because with a crappy open
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free "holiday" themed products, the answer is
How to write pages and articles so that they will always get found in search engines
Search Engine Optimization is a moving target. Fortunately, the tried–and-true tactics still work. Google still
Target your keywords, inform audiences and do so in style
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The press release will never be the same.
The
With 11 calls-to-action on the homepage alone, it's no wonder why Consumer Reports has no trouble getting subscribers
With thousands of probable Turkey fryer accidents happening yesterday, I thought it would
Discover seven landing page templates and landing page lingo in this new audio podcast
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This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)---Successful online marketing often involves building a database of potential customers. This database
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
