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Customer loyalty is important in any business, throughout all
Thoughts for Writing Effective Lines of Copy
Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something
'Times' Is a Changin’ Towards Niche-Audience Approach
“All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this
Five must-have features for membership website conversion
After reviewing statistics for website visitors, are you wondering why traffic is up and conversion is down? How could so many visitors not become
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What We Can Learn From Non-Publishers on How to Build a Customer-Centric Company
You might blame me for being part of the karma parade, but there's one thing that's going viral
Try adding a "Tweet It" button to your landing page templates
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The best use
Target professionals with paid advertisements
Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin.
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Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
Online publishing means that you give things away and it won't cost you or your visitors an extra dime
Why are printers so cheap? Because printer manufacturers know that for the
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
The advantage to writing “fascinations” for bullet points and subheads
Are you a copywriting tortoise or a hare?
I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply
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A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
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The average email user gets dozens of emails per day, while others may receive hundreds
Membership websites require content and effort - don't attempt building one if you haven't got either
While a Membership Website can be a profitable addition to a publisher’s online strategy, the
Learn how content marketing can be profitable for you
Print evolved to radio, radio to television, and now, television to the Internet. For many of these mediums, the marketing strategy really
Discover new landing page templates when you re-define "landing page"
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Podcasting (both audio and video) is one of the Internet's biggest new media trend - how can you start utilizing them?
If you are already offering online video, it’s practically a
Just ask Ford, as they recently posted another profitable quarter, and the concept of content marketing is being utilized in their marketing mix
Do you remember when the auto industry was
Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,
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