Tag: white papers

Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation. Legendary email newsletter publisher Bill Bonner has  

It’s no secret that Facebook and Twitter are taking over the cyber world. These forms of social media have become vital parts to many firms..  

7 editorial tips for writing a white paper Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get  

These methods will help you add more registered members to your email lists  

Eight SIPA members tell what the single-most successful thing their company is doing now 1. More than one portfolio company I’m working with today is having success using the same process:  

Live events, webinars, and white papers provide email marketing insight Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than  

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog I almost never meet a publisher who tells me their audience  

Give your story, and audience, a fine tuning with the new rules of social media PR In PR Newswire's 2012 edition of Unlocking Social Media for PR, Jason Keller, Senior Vice  

Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas SIPA: What was your first job out of college and how did you get into this business? ANDY: Wow,  

Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md. What was your first job out of college and how did you get into this business? Assistant to director of research and communications, Local  

Selling ‘Solutions’ Can Bolster Your Advertising I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “'is selling business solutions,  

Are you wasting time with email marketing? 50% of Digital Natives might say yes If you've been following the Occupy Wall Street protests, you might be shaking in your boots about  

The lines between SEO professional and SEO blogger are becoming thinner - but not too thin I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology  

All Mequoda Systems share audience development components but have different methods of generating revenue I always find it interesting to watch, listen to and facilitate the interaction between different publishers who  

The long tail approach sells books, too All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From  

9 tips for making the most of B2B content marketing in the summertime There are over 2600 different recordings of the song "Summertime", but the lyrics remain the same: "Summertime and  

Check out these email marketing vendors who have a knack for publishing great case studies and informative research At Mequoda Daily, we blog a whole lot about email marketing. We talk  

Giving people what they want is the best audience development strategy As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking  

Start treating your lists equally by building your social media lists with new free products Social media list building requires less effort than building your email list. Less effort on the  

If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that  

A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at  

Discover the types of attendees that can be found at our Mequoda Summits Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values  

Mequoda editors do it daily… The Mequoda System is based on four Open Content Standards, and Mequoda Group is the organization that moderates, documents and promotes these standards. In 2011, the Mequoda  

Discover a shift in the way marketers are using SEO Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than  

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers How many blogs do you read per day? I often find myself reading only  

Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page If a blog or sales letter is never found in a search engine, does  

Direct Mail Webinar to Show the 'Personal' Touch Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both  

Three strategies from our Content Marketing Made Simple webinar In yesterday’s Mequoda Daily, we discussed three content marketing tips for building user relationships. The fourth principle of a successful content marketing strategy  

Content marketing is designed to create stronger relationships, but only if you’re doing it correctly Content marketing is the most successful method for creating a devout online audience. That is my honest  

Creating free products to build your email list is one of the fundamentals of SEO campaign management One of the main topics of our SEO Campaign Management Basics white paper (free),  

Interweave certifies 85 employees in content marketing best practices In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively. In  

Increasing website traffic by wasting less time on social networks that aren't right for your business model LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C  

It Pays to Listen to Those Selling Online Ads “We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift  

Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value Mequoda System Publishers use their websites to build customer loyalty and increase  

A tip that may save you money We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases,  

Our Internet Business Models and Strategies free report discusses nine of them Look around the Internet landscape. What types of online business models do you see generating revenue? Online publishers and content  

Where do great ideas for free reports come from? Creating free digital white papers, special reports or handbooks is an essential part of a successful SEO campaign management. It’s a fact,  

HELP! What do I write about next?!? Online publishing comes in many forms. If you are writing and creating content for any of the following products, you are an  

How to create a rapid conversion landing page metatags template Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the  

How to increase website traffic for free! We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for  

Trends That Fellow Publishers See Coming Your Way Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months. 1. Lucretia Lyons, President,  

Eight Steps for Growing Email Circulation with PDFs To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list. The best use  

How to write a better press release A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release,  

Target professionals with paid advertisements Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin. DirectAds are paid advertisements that are shown  

Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group Download your free digital copy of Search Engine Optimization Tips now I’m sure search engine optimization  

Five free reports sharing valuable information, inspired by the Mequoda Summit Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were  

Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates Provide lots of FREE content. It is the foundation  

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.  

Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs Download our free report Rapid Conversion Landing Page Optimization Guidelines now Building a database of  

New-Product Ideas Range From a Relaunching to a Repurposing Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010). From Torry Burdick, senior vice president, Marketing, Mortgage