American Society of Magazine Editors (ASME) has released new guidelines for native advertisements. Ad Age's Michael Sebastian reports, "New language suggests magazines use the term "sponsored content" to help set
For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at
The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.
Periodical subscription websites may also be called news sites,
All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest
Possibly inspired by social media and user-generated content, there's an emerging trend in publishing and that's co-created magazine content. PBS reports that "global media publisher Bonner Group is experimenting with
On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Five website design tools and three tips for speeding up your website
"People hate to wait," Andy King states in the opening line of his book, Speed Up Your Site: Web
5 key stats on the mobile email evolution
I recently moved to a new city, with a population nearly four times the size of the town I formerly lived in. While
Hunger Games marketing campaign yields vital lessons
“This book is on junior high reading lists, but kids killing kids, even though it’s handled delicately in the film, is a potential
You Can’t Just Rest on Your Good Scents
At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for
Operators of WordPress website can easily increase optimization with this tool
Sitemaps are a critical part of search engine optimization, especially if you have a lot of content on your website.
For
In only 12 lessons, you can grasp the process of writing for search engines.
By now, the question, “why should I write for search engines?” isn’t asked as much as it
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for
A Little Social Marketing Etiquette Can Pay Big Dividends
In her new book, Content Is Ca$h: Leveraging Great Content and the Web for Increased Traffic, Wendy Montes de Oca—an occasional speaker
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
Verifying Email Addresses and Protecting PDFs You Send
Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance
Discover how your content will fare on the web
Most successful online publishers understand that building a keyword universe is the foundation for digital success.
Another key document for digital success is
Yammer Helps to Facilitate Melcrum’s In-House Talk
A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in
Yahoo Site Explorer starts writing its bucket list, Open Site Explorer gets ready for primetime
Get ready to officially say goodbye to yet another Yahoo! creation. Set to close down sometime
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
A little SEO analysis on Google's Panda update
Google's Panda update is pretty robust. As always, they're telling folks to "write good content and they will come". However, we can only
Taking Advantage of Real-Time News
On the ESPN radio show “Mike and Mike” this morning, they played a tape from just before the start of this year’s NCAA Basketball Tournament. It
Insight from SES that will help your audience development efforts
Online publishers have an advantage that print publishers never had.
This advantage is Google, which affords many opportunities for publishers to build
Jim Boykin, CEO and Founder of We Build Pages shares Internet marketing and audience development tools
Backlinks help to build credibility for your website.
As it’s been said many times before, content
New insight on why mobile devices, tablets and desktops do not experience the same search queries
The options for engaging with search engines has changed as tablet devices hit the market
Thoughts from the paidContent Conference
The most recent change to the Google algorithm focused on rewarding high-quality content.
Websites providing low-quality content have lost rank in many instances.
The best SEO campaign strategy is actually a social strategy
Search engine marketers are continually throwing their arms up in the air every time Google makes an algorithm change. Unfortunately, these
Google is still leading in net ad revenue
The top five websites in the online advertising industry are experiencing a revenue increase of 20.5%.
Among these companies, Google is leading the way
Free tools for bloggers that will make editorial management a multi-dimensional experience
As a professional editor and blogger, there are certain tools you use on a regular basis. Your blogging platform
Do you know who’s in your online neighborhood? Find out with an Online Market Audit
Buzz posts serve as great social media fodder while displaying your industry knowledge.
Creating the best buzz
A look at service journalism in the 21st century
It’s apparent our colleagues at Gawker do not understand what team-based service journalism is really all about.
Before I go on, let me
From mobile to video, consumers require one main thing
Unchartered territories are used for marketing in modern times. In addition to social media being a marketable medium if done carefully, mobile
An Interactive Webinar with Practical Content Licensing Strategies
In the Mequoda Daily yesterday, we discussed two actionable approaches for content licensing that helps drive website traffic and increase online revenue while
The quest of spreading New Year predictions continues
Looking back at 2010, a couple of things pop into mind.
The launch of the iPad and the popularity of mobile devices is one
A Portal Subscription Website Archetype aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and
How to manage multiplatform brand development
Successful publishing companies have reinvented themselves over the last decade into multiplatform publishers. The most successful of these online publishing companies deliver any information the
Other major players in the search engine realm are losing share
The use of search engines is critical to the success of online publishers for both organic and paid search listings.
Therefore,
Increase website traffic to your free products or "freemiums" by making them regarded as the most important pages on your site
When you're trying to build an email list, it's important
A main reason why you should focus on getting your content ranked in Google searches
The fact that Google is the most popular website and search engine on the Internet is
Start driving website traffic by being more pro-active about link-building
Search Engine Optimization is just one piece of the puzzle when it comes to getting ranked in Google. Another big piece
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
