[question]
My site is ad-driven and most of my revenue happens at the site, so while I agree email is important, I’m not sure I should necessarily architect the site to
[question]You talk about “Mequoda websites” being content-driven, Google-friendly, email-centic and profit-minded. Can you explain in more detail what this means?[/question]
[answer]Content-driven: the idea of having lots of content on your site
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American
Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
Vertical search engines, directories, PPC, paid inclusion, oh my! A list of the ways that building and using search engines can effect your online publishing business.
Remember those "hit counters" you used to see on the bottom of websites (I'm digging back to 1999 here) that told the site owner how many people visited their website?
Complete these seven to-dos and get your IP removed from email blacklists
Last week we talked about whitelisting, but today we're going to cover how to get off those nasty email
Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your
Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see
Know your blogging competitors and figure out what their audience development program has that yours doesn't
Brodeur recently conducted a “Survey of Beat Reporters on Social Media , and the Blogosphere”.
Well it looks like News Corp. and Google didn’t do their homework when they bought MySpace (News Corp.) and YouTube (Google).
Yesterday in OPA’s Intelligence Report, they had a story on
Learn the 11 Key Metrics Every Online Business Manager Should Know
In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard,
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point
Publishers see vertical search as opportunity to "reclaim the online community from Google". Depending on what area of technology you are coming from, vertical search engines can be described
There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
Part two of this week's series How to Start a Link-Building Campaign. How to analyze your backlinks and credibility (and that of your competitors!)
On Monday, we talked about discovering your
Free and paid ways to submit your press release as well as a how-to
Last October we published a list of online PR distribution services to consider for your next PR
Using RSS as a way to attract new visitors, create an open revenue stream, and retain your email newsletter unsubscribers
Many publishers view their RSS feed as a self-sustaining journal, a
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends - Ok, so maybe not every
The objective of the article landing page is to be picked up by search engines, capture the user's interest and lead the user to a transaction.
Most website users are familiar
Online Publishing Jobs
EatingWell Media Group provides “healthy eating” content-based publishing services to leading national companies in the food, health, media and retail sectors. After two years of initial business-to-business success
